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Heilind Asia Pacific: Accommodating the Needs of the Industry through a Robust Logistics Supply Chain

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Gadgets have become an integral part of everyone's lives by making life more comfortable and convenient. They play a vital role in people's lives and the most prominent among these are lights, televisions, computers, fans, air conditioners, refrigerators, mobile phones, and more. Some gadgets also play a vital role in the field of education as it plays a vital role in enhancing the skills and knowledge of the students. Most of these gadgets have devices that enable them to control machines and form the basic building blocks of any electronic device. Interconnect devices are the basis for composing electronic products and are intended to be connected. The market of interconnect devices is driven by the increasing demand for electronic devices and systems across various industries such as consumer electronics, automotive, aerospace, and telecommunications. The growth of the Internet of Things (IoT) and Industry 4.0 has also led to an increased demand for interconnect devices to connect different devices to systems together.

Based out of Hong Kong and entered Asia market in 2012, Heilind Asia Pacific is the leading distributor of Interconnect devices with a strong presence in the Asia Pacific region. The organization offers a wide range of products ranging from inter connect, hardware, electromechanical, connectors, switches, sensors, relays, terminal blocks and wire and cables. Heilind Asia Pacific is headquartered in Hong Kong where it also maintains a regional distributor center and a value-added center along with a sales office. The organization aims to focus on providing superior service and a strong commitment to inventory to deliver the best quality products in the Asia Pacific market.

Since the industry has been evolving over the years, Heilind Asia Pacific has been working closely, with key suppliers on various programs to enhance the supply chain. For the South Asian market, there are different business dynamics for different countries therefore the organization prepares strategies suited to the needs of the market."We are mainly focused on providing two commodities, which are interconnected and hardware products along with competitive pricing and quality assurance. At Heilind Asia pacific we also focus on various inventory programs such as consignment programs, and VMI programs to enhance the supply chain for the customers", informs Dennis Chung, Regional Sales Manager for Heilind Asia Pacific.

Heilind Asia Pacific is committed to the customers & has strategically located sales offices & warehouses to support customers' interconnect needs. This is in line with the company vision of `Distribution As It Should Be'


Customer Centric Approach
What differentiates Heilind Asia pacific from other players in the market is that the organization ensures the products are of assured quality. To ascertain this, Heilind Asia Pacific has quality measures in place to ensure that all products meet the highest standard. The organization also works in close association with the manufacturers to ensure that their products are certified for safety and reliability. Heilind Asia Pacific also offers technical support through a team of experts who can provide guidance and support to customers if they require technical advice. The organization focuses on becoming an efficient supply chain partner for its customer and to attain the same, Heilind Asia Pacific has a robust logistic network that enables it to deliver products quickly and efficiently. "Our warehouses are located strategically throughout the Asia Pacific region to ascertain efficient delivery network. Heilind Asia Pacific also offers customized solutions for specific customer requirements", adds Dennis.

Besides numerous locations in North Asia, Heilind Asia Pacific also has sales resources in major cities of six South Asian countries namely Singapore, India, Vietnam, Malaysia, Thailand, and the Philippines to support the customer. In terms of resource deployment, the organization aims to implement the right resources according to the market needs and demands. Associating with various OEMs has enabled Heilind Asia Pacific to render supply chain support through respective EMS. Apart from inventory, Heilind Asia Pacific aims to provide value-added services to the clients such as part modifications, special labeling and packaging services, package modifications, and more.

Journey of Growth
Heilind Electronics was founded in 1974 and has grown to become one of the leading interconnect distributors in North America with a presence in more than 60 locations in the United States, Brazil, Canada, Mexico, Europe, and Asia Pacific. The organization has seen various internal expansions and acquisitions and as part of its global expansion, Heilind Asia Pacific was launched in 2012. Since then, Heilind Asia Pacific has seen exponential growth in the Asia Pacific region and has become one of the most sought-after organizations for interconnect products.

Robust Roadmap
The adoption of an innovative and practical approach to independent distribution has enabled Heilind Asia Pacific to deliver on its promise of quality consistently in time. Heilind Asia Pacific is one of the leading companies in the Asia Pacific region and it aims to increase its revenue in view of the current market challenges by providing customers with the best quality electronic components. The Organization also aims to increase its geographical presence in China and other Asian Countries to strengthen its position by increasing its supply chain and manpower in the coming year to ensure zero glitches in the services provided and maximum customer satisfaction.

Heilind Asia Pacific will provide full-spectrum channel services and inventory availability with good depth and breadth, while also strengthening internal staff technical capabilities for business creation.