Technology consulting firms is progressing towards limitless opportunities
In a recent interaction with Emmanuel Christi Das, Editor, Siliconindia, Mohan Gote, Partner & Principal Consultant at ATCS, explained how a niche IT services company can provide innovative winning ideas to its clients and how technologies remodel various industries.
In a span of two decades, what was the most challenging issue you encountered as a Principal Consultant?
There were many challenges in handling the role of Principal Consultant, out of which following were the most challenging issues that I had encountered –
• Expanding from small team to global collaborative teams while making the customers continue to feel like we are agile, flexible, and adaptive and providing the cost benefits. Essentially the scale and size should not change the culture of the company.
• Adapting to changing customer needs and staying ahead of the curve especially cloud and digital transformation areas.
In your viewpoint, how has analytics transformed the automotive industry?
With constantly changing customer preferences, technologies like AI and Big Data are transforming the automobile industry. From independent self-driving vehicles to applications to sensors, this area is experiencing limitless opportunities with streaming data real-time and generating meaningful insights. The information collected via remote sensors in the Big Data analytics frame is helping experts to devise new strategies to change auto business, support mechanization, and boost automation. Analytics has transformed driver experiences by acquiring real-time data to enhance driver safety, vehicle services, and the driving experience. Auto industries are using predictive analysis and telematics by leveraging data collected by various car sensors.
What are the major challenges IT consulting service providers could face? What are your key points to overcome it?
Gaining New Clients: Existing clients or loyal clientele is something that keeps a business running. But it is the new clients that help a business grow. It is a continuous struggle of finding new clients while working with the old ones. We have secured major new clients in last year while maintaining good rapport with our old clients.
Retaining the Talent: With an increased number of firms, opportunities, and money in the market, hiring and retaining talents has now become one of the major challenges in the current competitive market. However, we focus on building a collaborative culture and offer the best perks with increments and bonuses from time to time to our employees to help them grow in a comfortable environment.
Walking with Innovation: As we talk about growing competition, one more thing that needs to walk hand in hand with the business is innovation.
Brief us on the latest trends in data analytics residing within the Auto industry.
Automotive Usage-Based Insurance (UBI): Automotive usage-based insurance (UBI) is a sort of motor insurance that considers an assortment of factors for the premium calculations. These factors comprise the category of vehicle used, the overall distance travelled by the vehicle, and the background of the driver among others. UBI promotes safe driving behaviour that positively affects in lesser accidents, which in turn assists insurance companies in lessening claims pay-outs.
Connected and Self-driving Vehicles: Continuous innovation in automotive technology will lead to the superior self-driving car. AI-based systems are the significant elements in new vehicles in the coming time. The sturdy IoT system and technical components like GPS, Wi-Fi, Bluetooth, and 5G will play a vital part in connecting the vehicle with devices as well as mobility-on-demand solutions. A payment gateway, human-machine interface, driver assistance systems as well as autonomous vehicles, will improve the user experience and will be available to a well-built user base.
Vehicle Health Tracking and Monitoring: The auto industry trends, such as iris and facial recognition technology are gaining high market share. Also, the automotive biometric identification systems are in a preliminary stage of their development. Other imperative behaviours like the vehicle driver’s exhaustion, heart rate tracking, and lack of sleep can be perceived and alerted with caution notification systems.
Augmented Reality in the Automotive Industry: AR technology trends in the automotive industry will even include assistance in revamping the long-established car design procedures as today, manufacturers find different ways to digitally prototype and assess their vehicles. This scenario will further save time, effort, and investments in the manufacturing process. AR Future trends in the automotive industry show that the driver with AR usage can react swiftly to shun a crash when another vehicle is in its blind spot.
Explain the significance of after-sales in the auto industry.
After-sales service refers to the process of making customers satisfied with the products and services of the organization for positive word of mouth. Being a crucial aspect of sales management, it helps industries identify real-time evaluation of products & services. After-sales service plays an important role in customer satisfaction & retention and generates loyal customers and increases brand value. As a result, it also increases the sales of the company and differentiates it from the competitors. It enables continuous communication between the organization and its customers helping them to understand their customers' demand, appreciation of the product and services offered.
Talk about the vivid strategies that auto firms could adapt to engage their customers.
Consumers are spending substantially more on experience-based offerings. They are increasingly engaged at all levels of a vehicle's lifecycle, from pre-sales to sales, road use, and post-sales.
It is critical to map the experience from beginning to end, including all points of engagement and managing data. New ideas are introduced through innovation, and agility is necessary to swiftly assist many stakeholders in decisions making and launching promising ideas into the market.
For example, some apps allow customers to engage with a full-scale virtual replica of an automobile in a showroom, enabling them to test out various color combinations, features, and settings. Additionally, customers may use AR glasses to get a virtual driving experience.
To focus on a customer-centric approach, organizations face the challenges of lack of a dedicated system that looks at a single view of the customer having different profiles in different systems, no system to trace the customer process from inquiry to purchase to aftersales service, and no integration of systems for data flow.
The customer journey is tracked at each touchpoint from pre-sales to after-sales, using thorough research to evaluate as-is systems and procedures. Targeted campaigns are used to maximize marketing costs and to reach specific customers. Workflows may be created and modified to ensure a continuous flow of information and to foresee as well as eliminate all stakeholders' pain points.
In a span of two decades, what was the most challenging issue you encountered as a Principal Consultant?
There were many challenges in handling the role of Principal Consultant, out of which following were the most challenging issues that I had encountered –
• Expanding from small team to global collaborative teams while making the customers continue to feel like we are agile, flexible, and adaptive and providing the cost benefits. Essentially the scale and size should not change the culture of the company.
• Adapting to changing customer needs and staying ahead of the curve especially cloud and digital transformation areas.
In your viewpoint, how has analytics transformed the automotive industry?
With constantly changing customer preferences, technologies like AI and Big Data are transforming the automobile industry. From independent self-driving vehicles to applications to sensors, this area is experiencing limitless opportunities with streaming data real-time and generating meaningful insights. The information collected via remote sensors in the Big Data analytics frame is helping experts to devise new strategies to change auto business, support mechanization, and boost automation. Analytics has transformed driver experiences by acquiring real-time data to enhance driver safety, vehicle services, and the driving experience. Auto industries are using predictive analysis and telematics by leveraging data collected by various car sensors.
What are the major challenges IT consulting service providers could face? What are your key points to overcome it?
Gaining New Clients: Existing clients or loyal clientele is something that keeps a business running. But it is the new clients that help a business grow. It is a continuous struggle of finding new clients while working with the old ones. We have secured major new clients in last year while maintaining good rapport with our old clients.
Retaining the Talent: With an increased number of firms, opportunities, and money in the market, hiring and retaining talents has now become one of the major challenges in the current competitive market. However, we focus on building a collaborative culture and offer the best perks with increments and bonuses from time to time to our employees to help them grow in a comfortable environment.
Walking with Innovation: As we talk about growing competition, one more thing that needs to walk hand in hand with the business is innovation.
Brief us on the latest trends in data analytics residing within the Auto industry.
Automotive Usage-Based Insurance (UBI): Automotive usage-based insurance (UBI) is a sort of motor insurance that considers an assortment of factors for the premium calculations. These factors comprise the category of vehicle used, the overall distance travelled by the vehicle, and the background of the driver among others. UBI promotes safe driving behaviour that positively affects in lesser accidents, which in turn assists insurance companies in lessening claims pay-outs.
Connected and Self-driving Vehicles: Continuous innovation in automotive technology will lead to the superior self-driving car. AI-based systems are the significant elements in new vehicles in the coming time. The sturdy IoT system and technical components like GPS, Wi-Fi, Bluetooth, and 5G will play a vital part in connecting the vehicle with devices as well as mobility-on-demand solutions. A payment gateway, human-machine interface, driver assistance systems as well as autonomous vehicles, will improve the user experience and will be available to a well-built user base.
Vehicle Health Tracking and Monitoring: The auto industry trends, such as iris and facial recognition technology are gaining high market share. Also, the automotive biometric identification systems are in a preliminary stage of their development. Other imperative behaviours like the vehicle driver’s exhaustion, heart rate tracking, and lack of sleep can be perceived and alerted with caution notification systems.
Augmented Reality in the Automotive Industry: AR technology trends in the automotive industry will even include assistance in revamping the long-established car design procedures as today, manufacturers find different ways to digitally prototype and assess their vehicles. This scenario will further save time, effort, and investments in the manufacturing process. AR Future trends in the automotive industry show that the driver with AR usage can react swiftly to shun a crash when another vehicle is in its blind spot.
Explain the significance of after-sales in the auto industry.
After-sales service refers to the process of making customers satisfied with the products and services of the organization for positive word of mouth. Being a crucial aspect of sales management, it helps industries identify real-time evaluation of products & services. After-sales service plays an important role in customer satisfaction & retention and generates loyal customers and increases brand value. As a result, it also increases the sales of the company and differentiates it from the competitors. It enables continuous communication between the organization and its customers helping them to understand their customers' demand, appreciation of the product and services offered.
Talk about the vivid strategies that auto firms could adapt to engage their customers.
Consumers are spending substantially more on experience-based offerings. They are increasingly engaged at all levels of a vehicle's lifecycle, from pre-sales to sales, road use, and post-sales.
It is critical to map the experience from beginning to end, including all points of engagement and managing data. New ideas are introduced through innovation, and agility is necessary to swiftly assist many stakeholders in decisions making and launching promising ideas into the market.
For example, some apps allow customers to engage with a full-scale virtual replica of an automobile in a showroom, enabling them to test out various color combinations, features, and settings. Additionally, customers may use AR glasses to get a virtual driving experience.
To focus on a customer-centric approach, organizations face the challenges of lack of a dedicated system that looks at a single view of the customer having different profiles in different systems, no system to trace the customer process from inquiry to purchase to aftersales service, and no integration of systems for data flow.
The customer journey is tracked at each touchpoint from pre-sales to after-sales, using thorough research to evaluate as-is systems and procedures. Targeted campaigns are used to maximize marketing costs and to reach specific customers. Workflows may be created and modified to ensure a continuous flow of information and to foresee as well as eliminate all stakeholders' pain points.
