How a marketing company can leverage influencer marketing to ameliorate business revenue?
In the current times of digital age, everyone is connected virtually more than ever. Not only individuals, but brands are exploring new ways on the internet to be seen by prospective customers and engage them completely to turn them into invaluable consumers. The increased penetration of affordable internet across India has further fueled the adoption of social media by the growing community of internet subscribers. This has led companies to market to the ever-growing community in the short-timed content environment given the maximized reach that the environment provides them with.
In this immersive environment, a beneficial business avenue for growing brands to explore has been the influencer marketing route. What is influencer marketing? In a nutshell, influencers are people who help brands grow at scale by providing them with access to a targeted consumer base which they have built over time through constant engagement while trying to understand them and their needs better.
Reportedly, a McKinsey study notes that a trusted source’s recommendation is highly likely to lead a prospective consumer to convert into a customer. Another research predicts that 70% of teenagers depend on the influencers’ opinions more than traditional celebrities.
For businesses, be it small-scale or of any nature, influencer marketing can help uplift a brand on the back of its application to former hurdles that suppressed the brand’s visibility. The direct human touch that a prospective user has with the influencer goes leaps and bounds beyond the intangible other means of marketing that a brand might otherwise engage in. This helps create a positive rapport between the brand and the prospective customers through the influencers.
Let’s dive deeper into understanding how influencer marketing helps marketing companies to maximize their revenue.
Rise in Brand Awareness: As brands, we all strive to witness maximum impressions or visitor count to the marketing material that we disseminate be it physically or digitally. With the help of influencer marketing, one can easily increase their brand’s reach by informing a large number of viewers, i.e. influencer’s followers and others on social media, etc., about the product/ services that you offer. Apt content promoted through the right influencer will certainly echo the brand’s awareness across the wide social media using community. A wider reach translates to a higher number of prospects getting converted into customers and hence increased cash inflow.
Effective Engagement of the Target Audience: Reducing costs of sourcing data, cleaning it, forming personas, targeting them with different approaches to convert them, etc., Influencer marketing helps brands to reach their targeted audience directly. Organic in its approach, influencer marketing informs and engages the audience with exactly what the brand offers and hence it’s a win-win situation for both, the customers to buy genuine, promising products and for the brands to receive honest customers. With that being said, people will be informed about your brand and gradually move the information to more people in the know who might be interested in your products/ services. This translates to increased channels for revenue generation.
Establish Trust with Customers: Given a large number of followers, influencers have a strong rapport with them all. Given the established trust and credibility that they garner over time, the followers believe in the products and the brands that they promote. The fans respect their content and recommendations, hence making the case highly likely to convert most of the users to buy your products. As such, the fans respect their thoughts and recommendations. Influencers endorse the product’s application by using it themselves and hence people are more likely to listen to their views about the product as an honest review. This approach helps build trust for the brand by the targeted audience.
Increased click-through rate (CTR): We now know that influencers engage their followers with content on your products which ultimately persuades them to visit your branded websites and product pages. Given the human touch to the application and understanding the pros and cons of your products through a person is what brings natural reception to the viewers who then plan on visiting your brand page to learn more about your product and if they want to place the order from there. In a nutshell, influencers increase the click-through rate by pooling in more like-minded people to visit your branded pages whom you can convert with your efforts further. CTR is a common characteristic to understand the success rate of any marketing effort in the digital medium space. In the case of influencers, you can garner CTR as expected or beyond expectations basis the content and the influencer that you chose to engage your target audience with.
Uplift brand’s SEO: With the right influencer engagement, an increased click-through rate (CTR) on your branded landing page will prompt the search engine like Google about the significant traffic that your page is garnering, hence making it elevate your page’s appearance in the SERPs (Search Engine Results Pages) for relevant keyword searches by the audience at large. With known and celebrated influencers endorsing your products, your products and brands' credibility are bound to soar high as they are a symbol of upholding the best interest of their followers and fans. To sum it up, influencer marketing will help increase your visibility in the vast online space to be found by your prospective customers which will gradually lead to better engagement and increased sales and hence rising revenue.
Conclusion
Influencer Marketing, according to use cases by several brands, brings about 650x ROI or more if invested correctly in the right influencer with the right content strategy. Given the wide reach of the influencers, the number of visits to your website and your posts are bound to increase given your collaboration with them. According to a joint study conducted by Twitter and Annalect, 40% of participants agreed to take their purchase decision basis review by an influencer. As compared to other digital marketing efforts, influencer marketing is deemed to be providing brands with an ROI as high as 11x.
To maximize the revenue, as a brand you must identify your marketing goals and accordingly select the suited influencer to amplify your reach with measurable results as you build your community of loyal customers. While one-off campaigns can be attractive, we must not forget that a business only stays afloat as far as it is visible to the users. Prolonged engagement with the audience through the influencers brings in benefits that can be measured over time. If done optimally, not only can influencer marketing be cost-effective but also increase revenues at scale.
0382 (1).jpg "Arif Kazi, Founder & Managing Director, Dust Value")
In this immersive environment, a beneficial business avenue for growing brands to explore has been the influencer marketing route. What is influencer marketing? In a nutshell, influencers are people who help brands grow at scale by providing them with access to a targeted consumer base which they have built over time through constant engagement while trying to understand them and their needs better.
Reportedly, a McKinsey study notes that a trusted source’s recommendation is highly likely to lead a prospective consumer to convert into a customer. Another research predicts that 70% of teenagers depend on the influencers’ opinions more than traditional celebrities.
For businesses, be it small-scale or of any nature, influencer marketing can help uplift a brand on the back of its application to former hurdles that suppressed the brand’s visibility. The direct human touch that a prospective user has with the influencer goes leaps and bounds beyond the intangible other means of marketing that a brand might otherwise engage in. This helps create a positive rapport between the brand and the prospective customers through the influencers.
Let’s dive deeper into understanding how influencer marketing helps marketing companies to maximize their revenue.
Rise in Brand Awareness: As brands, we all strive to witness maximum impressions or visitor count to the marketing material that we disseminate be it physically or digitally. With the help of influencer marketing, one can easily increase their brand’s reach by informing a large number of viewers, i.e. influencer’s followers and others on social media, etc., about the product/ services that you offer. Apt content promoted through the right influencer will certainly echo the brand’s awareness across the wide social media using community. A wider reach translates to a higher number of prospects getting converted into customers and hence increased cash inflow.
Effective Engagement of the Target Audience: Reducing costs of sourcing data, cleaning it, forming personas, targeting them with different approaches to convert them, etc., Influencer marketing helps brands to reach their targeted audience directly. Organic in its approach, influencer marketing informs and engages the audience with exactly what the brand offers and hence it’s a win-win situation for both, the customers to buy genuine, promising products and for the brands to receive honest customers. With that being said, people will be informed about your brand and gradually move the information to more people in the know who might be interested in your products/ services. This translates to increased channels for revenue generation.
Establish Trust with Customers: Given a large number of followers, influencers have a strong rapport with them all. Given the established trust and credibility that they garner over time, the followers believe in the products and the brands that they promote. The fans respect their content and recommendations, hence making the case highly likely to convert most of the users to buy your products. As such, the fans respect their thoughts and recommendations. Influencers endorse the product’s application by using it themselves and hence people are more likely to listen to their views about the product as an honest review. This approach helps build trust for the brand by the targeted audience.
Increased click-through rate (CTR): We now know that influencers engage their followers with content on your products which ultimately persuades them to visit your branded websites and product pages. Given the human touch to the application and understanding the pros and cons of your products through a person is what brings natural reception to the viewers who then plan on visiting your brand page to learn more about your product and if they want to place the order from there. In a nutshell, influencers increase the click-through rate by pooling in more like-minded people to visit your branded pages whom you can convert with your efforts further. CTR is a common characteristic to understand the success rate of any marketing effort in the digital medium space. In the case of influencers, you can garner CTR as expected or beyond expectations basis the content and the influencer that you chose to engage your target audience with.
Uplift brand’s SEO: With the right influencer engagement, an increased click-through rate (CTR) on your branded landing page will prompt the search engine like Google about the significant traffic that your page is garnering, hence making it elevate your page’s appearance in the SERPs (Search Engine Results Pages) for relevant keyword searches by the audience at large. With known and celebrated influencers endorsing your products, your products and brands' credibility are bound to soar high as they are a symbol of upholding the best interest of their followers and fans. To sum it up, influencer marketing will help increase your visibility in the vast online space to be found by your prospective customers which will gradually lead to better engagement and increased sales and hence rising revenue.
Conclusion
Influencer Marketing, according to use cases by several brands, brings about 650x ROI or more if invested correctly in the right influencer with the right content strategy. Given the wide reach of the influencers, the number of visits to your website and your posts are bound to increase given your collaboration with them. According to a joint study conducted by Twitter and Annalect, 40% of participants agreed to take their purchase decision basis review by an influencer. As compared to other digital marketing efforts, influencer marketing is deemed to be providing brands with an ROI as high as 11x.
To maximize the revenue, as a brand you must identify your marketing goals and accordingly select the suited influencer to amplify your reach with measurable results as you build your community of loyal customers. While one-off campaigns can be attractive, we must not forget that a business only stays afloat as far as it is visible to the users. Prolonged engagement with the audience through the influencers brings in benefits that can be measured over time. If done optimally, not only can influencer marketing be cost-effective but also increase revenues at scale.
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