Why enterprise e-commerce needs to adopt MACH

The pandemic outbreak last year brought about various disruptions and revolutions. While, on one hand, digital transformation expedited; on the other hand, owing to rising consumers’ demands, e-commerce got a significant boost. According to McKinsey, businesses underwent 10 years of projected e-commerce growth in just 3 months in the first quarter of 2020. While this growth has been exponential, the market continues to grow significantly in 2021 as well.

For e-commerce brands to match pace with this ever-evolving industry growth, they require a robust tech infrastructure. All they need amidst the present times is an innovative tech approach that would unleash their growth and bring about disruptions. They also require technical assistance that would help them survive the cutthroat competition and enable them to enjoy a competitive edge in the market. Amongst the plethora of options, MACH architecture appears to be the strongest contender in today’s times to offer all of the above. It is gradually gaining prominence and will soon emerge to be the go-to solution for enterprises.

MACH infrastructure: Why It is the need of the hour

Enterprise e-commerce businesses require solutions that would not only enable selling their products online but would also help them add new customer touchpoints. They also need tech assistance that has the ability to be easily integrated with other third-party tools and software such as CRM, ERP, solutions. that would help handle large order volumes, and much more!

This is where MACH infrastructure steps into the picture and is emerging to be a game-changer for the enterprise e-commerce brands. It enables brands in the e-commerce domain to build state-of-the-art e-commerce solutions with the best-in-class software/services. MACH for ecommerce helps transform the brands’ disruptive concepts into a reality with its powerful and impactful architecture.

What is MACH Architecture For Ecommerce

MACH architecture refers to an infrastructure designed with Microservices, API, Cloud, and Headless solutions. It comprises a set of principles that help build technology stacks for e-commerce platforms. It includes microservices with an API-first approach that enables connecting services and applications, cloud-native SaaS along with the decoupled headless technology.

API connecting microservices

MACH follows a modular approach that allows these services connected by API to function independently. Each service possesses the capability to perform any business-related function smoothly. It also helps in reducing the complexities of large enterprise e-commerce ecosystems with complex flows.

Cloud-enabled infrastructure

Hosting the digital architecture on the cloud enables e-commerce brands to modify and scale their operations as per the requirement. It also drives innovation in their platforms and provides them out-of-the-box solutions. E-commerce enterprises can scale their business significantly and achieve geo-redundancy while keeping their sensitive data safe and secure via the assistance of the cloud.

MACH offering best of breed strategies

MACH offers enterprise e-commerce brands to have a best-of-breed approach. Via this solution, they can utilize the premium service providers specifically for an issue or service. MACH architecture is known for its speed-oriented design. Every service is developed, managed, and packaged as an individual product. It is usually built with re-usable API components and can be plugged into various other offerings. This cloud-enabled set-up empowers the e-commerce brands to introduce new-age experiences for the customers. This would have otherwise been impossible in a traditional set-up wherein a single provider would cover all the problems and services!

Treading on the path of headless commerce

By introducing MACH architecture, e-commerce brands can also adopt the headless route. They can then customize their commerce core so as to deliver a myriad of innovative customer experiences across different touchpoints. MACH enables the usage of headless technology to provide freedom for developers through headless commerce. When backend and frontend processes are decoupled and function separately, new user interfaces can be created to enhance the customers’ experiences. Via headless commerce, customers can be easily and smoothly connected both in the physical stores as well as the online stores. This strategy helps develop an omnichannel experience that enables them to shop at their convenience and also offers them high-end shopping experiences.

Bringing ability and customization to the e-commerce platforms
MACH enables brands to become agile and swift in their working. This is something that every enterprise e-commerce aspires to have in today's digital-driven world! This architecture enables e-commerce businesses to test new hypotheses and roll out new products quickly and efficiently as compared to legacy systems. This would be beneficial if you would want to customize your platform and incorporate new features quickly. For instance, you can integrate with a new partner or redesign the customer experience for a store in a new location easily and smoothly via MACH-enabled architecture.

Summing Up!

MACH architecture ensures future-proofing of e-commerce brands and enables adding any new shopping experiences effortlessly and seamlessly. It facilitates the smooth assembly of a new-age technical backbone for enterprise e-commerce brands. Businesses in the e-commerce sector can select and choose the appropriate technology for each specific area of functionality and integrate necessary elements to create a feature-rich solution for customers. The MACH approach is gradually gaining prominence in the e-commerce industry. The day won’t be far when it will soon emerge to be the future of e-commerce brands!