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Service007: Tailor Made CRM Solutions with Ability to Integrate with Existing ERPs

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Meera Parthasarathy, Vice President

Meera Parthasarathy

Vice President

Customers hold the power to make or break a company. An unhappy client base means digression and loss. A CEHA company was facing a situation when its clients were unable to receive end-to-end assistance and status upgrade with respect to their projects, leading to unsatisfied TAT targets. More over, service dealers were now less than enthusiastic about investing in clerical staff. With surmounting issues, the company approached Service 007 whose SMS field mobility solution helped dealers communicate with the customer relationship managers via SMS at multiple stages of service. This led to a rapid TAT improvement (by 80 percent), real time updates to customers, and effective savings. With many such success stories, Chennai based Service 007 (Customer Broadcast, which is a division of Ultramarine & Pigments Limited) is one of the largest call centre and customised software service providers that has served dozens of major clients as well as startups, and takes pride in an intricate understanding of the Indian business scenario.

With products designed to cover multiple aspects,the company offers an exhaustive range of solutions in manufacturing process enhancement, sales & distribution, field force management, dealer management, related mobile apps, training institute management system


With products designed to cover multiple aspects, the company offers an exhaustive range of solutions in manufacturing process enhancement, sales & distribution, field force management, dealer management, related mobile apps, training institute management system along with offerings like software coupled with call-centre services, solutions integrated into any ERP system and modules to cover the most basic elements in manufacturing, dealer management for multiple industries. These services can either be customized based on client requirements or can be offered as a turnkey software package. Service 007 also offers a free preliminary report to their clients that demonstrates an idea of the value addition that can be made towards the project.

Client requirements are always adhered to by facilitating customers with customized
solutions, pay-per-choose modules, user friendly graphic dashboards and analytical reports that eventually results in a healthy ROI. Although the current product line is predicted to stay the same, the services are constantly updated as per customers’ feed back. This array of services is built on top of updated software, like Java, .NET, Python, Django, Angular JS, Bootstrap, Node JS, PHP, and more for front end while the back end is supported by MySQL or SQL server, depending on the client’s requirements.

Overcoming Obstacles

Having served different companies and some of the biggest industrial sectors such as construction, healthcare, education, FMCG, medical equipment, consumer durables, and electronics, Service 007 is aware of diverse challenges to a manufacturing and sales pipeline such as delayed information update, huge ERP license costs and negligible analysis. They mitigate these issues by offering their solutions on mobile apps that always convey the updates messages and project status, while their CRM are constructed to be integrated with any ERP solution, there by reducing license cost. Since its inception in 2000, Service 007 has observed a customer retention rate of over 78 percent for its SaaS and call centre services and continues to experience a consistent annual growth of 35-40 percent.