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Cover Story
Ambit Software: Digital Transformation with CRM Solutions
A CRM platform can bring a new competitive edge to your organization. The efficiencies and process improvements that extend from marketing campaign planning, sales forecasting to personalized customer service can help drive revenue growth through improved customer interactions. This is further fueled by the digital revolution comprising of cloud-based solutions, mobility apps, social media, analytics, AI and IOT which are increasing the organization’s proximity with the customer. Digital technologies are moving CRM into the realm of Customer Experience Management (CXM) even in the B2B space let alone the B2C businesses.
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