• Edge CRM: For the Sales People By The Sales People
  • Cover Story

    Edge CRM: For the Sales People By The Sales People

    It is established amongst sales people that CRM systems are complicated and that, Excel was good enough for their needs. It is observed that somehow the sales workforce prefer multiple spreadsheets than a CRM system that opens a new window for each step. According to Gartner, (an organization with 24 CRM analysts) a CRM vendor has little to do with success. Whether a business deploys Salesforce, or Oracle, or IBM, Adobe, or SugarCRM, it does not matter. A vendor might be serving the right recipe of CRM, but the likelihood of success is far more dependent on how the CRM is implemented, which in turn, limits a potential client’s adoption likelihood.

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