• Edge CRM: For the Sales People By The Sales People
  • Cover Story

    Edge CRM: For the Sales People By The Sales People

    It is established amongst sales people that CRM systems are complicated and that, Excel was good enough for their needs. It is observed that somehow the sales workforce prefer multiple spreadsheets than a CRM system that opens a new window for each step. According to Gartner, (an organization with 24 CRM analysts) a CRM vendor has little to do with success. Whether a business deploys Salesforce, or Oracle, or IBM, Adobe, or SugarCRM, it does not matter. A vendor might be serving the right recipe of CRM, but the likelihood of success is far more dependent on how the CRM is implemented, which in turn, limits a potential client’s adoption likelihood.

Content

Customers Come First - Never gets Old

Chitra Mishra, Special Editor

How Emerging Technologies Are Redefining The IT Service Provider Landscape

Vivian Gomes, Vice President - Marketing, CSS Corp

The Age Of Convenience - Bringing Brands One Step Closer To Their Customers

Nishith Patnaik, Co-Founder and Head Product & Marketing, Nhance Now

Factors Pushing CRM To Mainstream

Nafees Ahmed, Group Head - Chief Information Officer, Indiabulls Group

The Changing Face Of Customer Service

Dhiren Savla, Chief Information Officer, VFS Global

Role Of CRM In The Digital Business

Parveen Sharma, National Director - Information Technology, Shardul Amarchand Mangaldas & Co

The Experience Economy Designing an Experience for The Connected Consumer

Alok Ranjan, Lead - Digital & Content Marketing, Tata Communications Transformation Services (TCTS)

Digital Transformation Is Not A Buzzword: IT Is Survival

Nidhi Khanna, Vice President - Delivery, Ciber India

Digital Threats That Can Disrupt Relationships With Customers

Jenny Sussin, Research Vice President at Gartner

Outscoring With Outsourcing CRM

Aditya Arora, Managing Director, Intelenet Global Services