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Cover Story
Edge CRM: For the Sales People By The Sales People
It is established amongst sales people that CRM systems are complicated and that, Excel was good enough for their needs. It is observed that somehow the sales workforce prefer multiple spreadsheets than a CRM system that opens a new window for each step. According to Gartner, (an organization with 24 CRM analysts) a CRM vendor has little to do with success. Whether a business deploys Salesforce, or Oracle, or IBM, Adobe, or SugarCRM, it does not matter. A vendor might be serving the right recipe of CRM, but the likelihood of success is far more dependent on how the CRM is implemented, which in turn, limits a potential client’s adoption likelihood.
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Content
Customers Come First - Never gets Old
Chitra Mishra, Special Editor
How Emerging Technologies Are Redefining The IT Service Provider Landscape
Vivian Gomes, Vice President - Marketing, CSS Corp
The Age Of Convenience - Bringing Brands One Step Closer To Their Customers
Nishith Patnaik, Co-Founder and Head Product & Marketing, Nhance Now
Factors Pushing CRM To Mainstream
Nafees Ahmed, Group Head - Chief Information Officer, Indiabulls Group
Aakrit Vaish, Co-Founder & CEO, Haptik
The Changing Face Of Customer Service
Dhiren Savla, Chief Information Officer, VFS Global
Role Of CRM In The Digital Business
Parveen Sharma, National Director - Information Technology, Shardul Amarchand Mangaldas & Co
The Experience Economy Designing an Experience for The Connected Consumer
Alok Ranjan, Lead - Digital & Content Marketing, Tata Communications Transformation Services (TCTS)
Digital Transformation Is Not A Buzzword: IT Is Survival
Nidhi Khanna, Vice President - Delivery, Ciber India
Digital Threats That Can Disrupt Relationships With Customers
Jenny Sussin, Research Vice President at Gartner
Outscoring With Outsourcing CRM
Aditya Arora, Managing Director, Intelenet Global Services