UX design has evolved to become a key long-term differentiation strategy for businesses. Companies now recognize that good design and usability on their digital platforms is vital to attracting and retaining customers. The heightened awareness of UX design as a discipline has spurred the demand for specialized design companies that can influence user-behaviour through design. Well known among large enterprise businesses, yet with a consciously low-key profile, Goa based ScreenRoot is a name to reckon with for digital transformation practitioners.

Starting as a website design focussed firm in 2008, ScreenRoot chose to focus on newer screens and devices beyond laptops and mobiles. They have designed TV decoder interfaces, surgery simulator kiosks, washing machine panels, ATMs and other non-conventional screens. As an expert in designing frictionless interfaces, ScreenRoot has designed digital products including

enterprise SaaS platforms, intranets, trading websites and mobile applications. They boast a diverse portfolio of clients and their services naturally extend to data-driven UX audits and User Research.

Over a decade’s work experience with multiple devices and industries has empowered ScreenRoot to develop their own proprietary systems and processes which can deliver superior results in a significantly shorter time frame.

Their design track-record has made them the partner of choice for many large businesses and leading global brands. ScreenRoot has consistently managed to delight their impressive clientele with their wholly immersive attitude in the client’s business objectives and environment. The firm has redesigned many complex, legacy applications to brought them back to life by repurposing user journeys, and enhancing user experiences by making it mobile-friendly and minimalist. ScreenRoot’s high-involvement at CXO tables as well as their uniquely positioned work has catalysed as clients 4 out of the top 5 private banks in India.

Unlike most agencies, ScreenRoot first tries to understand the client’s organizational culture and product influencers, and then helps re-clarify and prioritize outcomes. Tanmay Modi, CEO of ScreenRoot Technologies proudly adds, “Our growth has almost entirely been based on client references. The average length of engagement with clients spans multiple years. We have successfully worked with McKinsey, Sun Pharmaceuticals, Edelweiss, ICICI Bank, Kotak Mahindra Bank, Microsoft, TCS and many others. We have built up significant expertise across the verticals like BFSI, healthcare, ecommerce, consulting and hospitality.”

Over a decade’s work experience with multiple devices and industries has empowered ScreenRoot to develop their own proprietary systems and processes which can deliver superior results in a significantly shorter time frame. The real accomplishment of the company lies in the successful execution of their strategy to keep innovating at the intersection of humans and screens. “Although we chose to be based in Goa, none of our clients are from Goa. We live in a world of screens after all, so ‘meeting’ our clients regularly is hardly a challenge. In the years to come, you can expect us to take projects of higher complexity and greater social impact. There are just way too many badly designed experiences out there,” concludes Tanmay.