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Cover Story
Fractal Ink Design Studio Going Beyond the Ordinary to Provide Unique Customer Experiences
We live today, in the 'Age of Experience'. These times are defined by a customer that has become more aware, more discerning, more demanding and more vocal than ever before. To stay ahead of the game, companies that have been product centric, must evolve into those that put the customer at the center. They need to employ game changing thinking and leverage disruptive technologies to craft unique experiences that engage and excite. Customer Experience or CX, is defined as the experience an organization provides its customer at every touch point of interaction, throughout the customer's journey and the lifecycle of the business relationship. And this, is what Mumbai headquartered Fractal Ink (FI) specializes in helping its clients do - from defining and planning the entire CX roadmap...
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