• Fractal Ink Design Studio Going Beyond the Ordinary to Provide Unique Customer Experiences
  • Cover Story

    Fractal Ink Design Studio Going Beyond the Ordinary to Provide Unique Customer Experiences

    We live today, in the 'Age of Experience'. These times are defined by a customer that has become more aware, more discerning, more demanding and more vocal than ever before. To stay ahead of the game, companies that have been product centric, must evolve into those that put the customer at the center. They need to employ game changing thinking and leverage disruptive technologies to craft unique experiences that engage and excite. Customer Experience or CX, is defined as the experience an organization provides its customer at every touch point of interaction, throughout the customer's journey and the lifecycle of the business relationship. And this, is what Mumbai headquartered Fractal Ink (FI) specializes in helping its clients do - from defining and planning the entire CX roadmap...


12 Tips for hiring the right UX Design partner

Aashish Solanki, Design Director & Founder, NetBramha Studios

The Weakest Link Is Almost Always the Endpoint

Rajesh Maurya, Regional Vice President, India & SAARC, Fortinet

Loyalty Is Way Forward For e-Commerce

Rijish Raghavan, Vice President and Head of Partner Management, PAYBACK India

Distributed Ledger Technology to Define the Future: Hashgraph, a Fast Emerging DLT

Ms. Mohua Sengupta, EVP & Global Head of Services, 3i Infotech Ltd

The Workplace of the Future

Mr. Arnab Ghosh, Director, Synergy Property Development Services

Importance of a Design Strategy for a Brand in India

Deepa Bachu, Co- Founder & CEO, Pensaar

Adaptation in a Multichannel World: Where Do Brands Go From Here?

Nick Foley, President - Southeast Asia, Pacific & Japan, Landor

The Business Value of Pervasive Device and Network Visibility and Control

Ramsunder Papineni, Regional Director-India and SAARC at ForeScout Technologies Inc.