Vikas Jaiswal, Sebastian Jacob & Priyanka
However, it still doesn’t plug the ‘gaps’ in communication. Communication requires the care and conviction to happen the way it is desired. While used interchangeably, the fundamental difference between information and communication is that of speaking and being heard. How can one make sure what we want to say is being heard by those we want to hear us. Technology can and has given us the tools to express, expedite and deliver. However, communication still needs human intervention thoughts - to assume the form it is posited for.
Established in 2013, Pichkaari is recognized as a Communication Design Boutique which marks the most important differentiator for the firm with -‘We don’t just design, we make communication happen’.
Each project carried out by Pichkaari is tailor-made for intent & purpose, and the firm maintains constant attention to details & the senstivity with which it treats each aspect of the project, be it visual style, color, typography, imagery or even the medium of the message
At Pichkaari, we do not design for beautification, but we design to solve a problem and/or instigate change,” shares Vikas Jaiswal, Co-Founder, Pichkaari.
As an employee centric firm, Pichkaari takes immense pride in not being a conventional 9 to 5 workplace; instead the firm believes that creativity has no switch.
Every step there after is a development towards the bigger picture that has already been conceived by every member in the team. This coupled with the firm’s philosophies of Empathy, Optimism, Joy and Quirks make it easy for Pichkaari to understand its customers closely and create meaningful elements of communication for them. “We are all about team-work. We strive to always have each other’s back, and help is available in abundance from anyone you turn to. Our collective objective is to grow and help each other become better thinkers, creators and designers,” says Vikas.
Today, while Pichkaari is emphasizing on forging stronger relationships with its current customers, in the years to come the company is also looking forward to working towards polishing its strengths and developing inspiring designs. In 2018, the firm aspires to partner with more organizations looking for transforming their communication styles. “We will continue with our track with startups and mid-segment businesses. They are the most exciting and challenging when it comes to communication design that keeps our skills sharpened. We are also heavily focused on taking our UI/UX capability to the next level, given the immense market opportunity in the design space,” signs off Vikas.