Localization is much more than an option for companies that want to touch the global borders, it has now become a powerful strategy that can assist a brand survive overseas. By localizing your content, you are basically building a bridge to your target consumers and making your brand reputed in the global market. Localization means preparing your business for presentation to a new target market, typically in a new region; you are making your product or content more accessible to a new audience. It develops and brings to the market products that satisfy the needs of the target people's lives. This way, companies becomes an inevitable part of the consumer's habits. With the help of localization, your companies become suitable for people from various markets.
Bhawna Agarwal, Country Head- Strategy and Growth, HPE India
Dhananjay Ganjoo, Managing Director India & SAARC, F5
Rishubh Nayar, Director, Christie Digital Systems
Rajesh Kaushal, Vice President, Delta Electronics India
Pradeep Kandoi, AVP - Finance, Greenpanel Industries