• Scala: Revolutionizing Digital Transformation
  • Cover Story

    Scala: Revolutionizing Digital Transformation

    Marketing strategies have seen the fastest rate of change in the past decade due to the continual introduction of advanced technology. No other aspect of digital marketing has seen a similar pace of shift in the overall landscape. The age of fractured digital markets for advertising is nearing its end as an increased number of technologies are trending toward unified markets, where ads extend over imaginary borders to generate more profit.

Content

Digital Signage - A Tell Tale of Modern Brands

Chitra Mishra, Special Editor

Traditional Marketing Vs.Digital Marketing? The Dilemma of a Mass Brand

Aishwarya Pratap Singh, Head Marketing, ITC Limited

Theme Parks of the Future

Rajiv Chilaka, Founder & CEO, Green Gold Animation

Why the Internet Landscape in 2019 is Overshadowed by Live Streaming?

Nagesh Banga, Deputy Country Manager, Bigo Live

Revolutionizing Project Management Using Blockchain

Pratibha Bale, Project Group Head, Isobar India

Why is Print Management Crucial in a Packaging Design?

Vineeth A Viswanathan, Business Director, Sgsco

Security Strategy is Now Part of Tech Strategy and Not an Afterthought

Vikas Arora, Chief Transformation Officer, IBM India & South Asia

How is Technology Reviving Business?

Hamid Farooqui, CEO, SogoSurvey