In today's digital world, online is the way to go on and about everything. Given the prowess of digital technology today the world never had as many options as it today on their fingertips, they just need to scroll over their screens. And, it's hugely due to OTT platform solutions companies, with mobile being the unanimous choice of users. In India the OTT market has been growing at a steady pace over the years, especially from COVID times until April 2022, there has been a 15 percent growth. In 2020, itself the OTT market was estimated to be worth $1.7 billion, and today the market has 457 million UVs with a penetration of 94.1 percent.
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