Siliconindia Magazine

Empowered Sales. Empowered Business.

A business' level of success is determined by the relationship that they cultivate with their customer base. Known for improving customer retention in business, CRMs has showed us how important it is for a business operation. Salesforce emerged as a significant tool, capable of steering information in order to utilize it efficiently in a number of ways that could help in empowering the digital business. The CRM market potential is estimated to achieve USD 82B by 2025, and has captured an annual growth of 12 percent. The shift to cloud and mobile has elevated customer expectations from service providers. Majority of the customers who complain on social media about a particular product or service expect an answer within 24 hours in a day. To meet such accelerated expectations, companies...