Zensciences: The Ultimate Guide in Business with Marketing Telling better stories at the intersection of digital, technology, data and experiences

Zensciences: The Ultimate Guide in Business with Marketing Telling better stories at the intersection of digital, technology, data and experiences

Marketing as a trade is evolving faster than we could ever imagine; the classical definition of what used to constitute the traditional marketing and advertising has changed. Today, the go-to-market strategies lie at the intersection of Technology, Data, Digital and Immersive Experiences. And our ability to tell engaging stories need to evolve in order to match the changing paradigm. As former Marketing & Branding leaders at Wipro – Rahul Koul & Rohit Kumar MS – time and again confronted this disconnect for several years of their experience, and eventually conceptualized a fresh approach to bridge this gap. The duo incepted Zensciences – a boutique marketing consulting firm providing services & solutions in strategy, design, storytelling and digital, powered by deep rooted...