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Cloud Telephony for Efficient Lead Management During GST

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Shivakumar Ganeshan, CEO & Founder, ExotelWith the Goods and Services Tax (GST) all set to roll out from July 1, businesses are clearing their accounts for smooth implementation. The impact of GST across different industries is already a widely spoken about topic and has left most of the SMEs overwhelmed with information. A good online accounting software is one of the most important things on every business’ GST checklist. From updating business data including customer details to changing product prices as per the new laws, smart softwares like Tally are making it a matter of just a few minutes for a business to be GST ready. Despite the availability of robust accounting softwares, industry reports suggest that only 10% of the SMEs are currently in a GST-ready position. The primary reason being that they are not able to reach these accounting software companies in time.

Cloud Telephony for Efficient Lead Management
With everyone trying to get set for GST, the panic has led to online software companies being crowded by customer requests. While some of them get handled instantly, the others get lost while being on hold or running into busy lines. Expanding in-house teams for a short period isn’t a resource friendly solution for these companies. That is where making the most out of new-age technologies like cloud telephony comes in.
The technology enables software companies to expand their resources at scale, without physically growing their in-house teams. Simply put, more resources without physical investments leading to better lead management.

With everyone trying to get set for GST, the panic has led to online software companies being crowded by customer requests


Why do accounting softwares need cloud telephony?
Every lead is accounted for: All the calls received are recorded on the cloud, ensuring no lead is missed out on. So,if some customers can’t get in touch with an accounting software company and the calls don’t get through in the first go, the company can reach out to them immediately after.

Enables efficient functioning - You can set up a simple IVR greeting and call flow to address customers concerned with GST implementation, specifically. This hooks the customer right from the beginning and nudges them onto the path of conversion for your business, even if a physical interaction takes time.

Highly economical - No capital investment on additional hardware or its maintenance, or in hiring in-house resources. Cloud telephony enables expansion at scale, which is a cost effective way to manage leads more efficiently.

Easy scaling - The cloud technology allows you to pay and use the services for as long as required. This eradicates the need to hire new resources or implement more hardware, enabling you scale at optimized budgets, easily.

Easy connect - With click-to-call buttons for websites and email campaigns, the software companies can ensure that their customers can reach them instantly and on time. This ensures it is easier for customers to connect with the company any time.

The GST is a change that many businesses will take some time to get accustomed to. But as it gets implemented, it is important that online software companies assist their customers for smooth transitioning - without having to hire temporary resources. Cloud telephony is the answer to automated lead management to ensure easy implementation of GST for all.