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The impact of technology on leadership in the modern workplace

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Zubin Zack is a business leader, with a career spanning more than two decades, Zubin has worked with more than thousands of clients, including many multinational corporations, from which 30 are among the top 100 Fortune Best Places to Work. He has actively participated in numerous public speaking events and roundtable discussions where he not only gave insights on business issues but also provided assistance and guidance on subjects like modern leadership, international business and culture building.

In a conversation with Charulatha, correspondent in Siliconindia magazine, Zubin expressed his perspectives on the transformation of leadership brought about by technology and emphasized the importance of keeping abreast of emerging technologies that influence leadership.

Utilizing digital tools proves to be more convenient, promoting timely communication and faster business decisions


How has technology reshaped leadership, and how do we stay informed on emerging technologies impacting leadership?

Technology has changed the way leadership works, not completely but in certain aspects. One significant change is in communication. Technology contributes to the speed of decision-making and strategy execution by providing more information. Leaders need to be agile, adapting and modifying strategies to stay competitive. Technology also allows leaders to communicate widely and constantly, making them more visible. It's like living in a glass house where everything is known. Effective use of technology is essential for leveraging communication. Overall, technology has influenced leadership in three main areas: enhancing knowledge about competition and the environment, increasing agility in product development, and aiding in communication strategies.

To stay updated on emerging technologies impacting leadership, it's important to be well-informed and have a team that assesses partners, vendors, and technologies affecting your products, services, and operations. Different leaders, like those overseeing product development, operations, or customer success, should possess expertise in evaluating market trends. Being informed on all fronts naturally provides insights into available technologies.

For technologies related to data analysis, customer service, recipient care, and product design, leaders in respective areas should stay updated of the latest developments. By surrounding yourself with experts in these functions, you receive valuable information about what's available in the market. Additionally, when it comes to communication technologies, you don't need to actively seek information as companies providing these services will share updates with you. In essence, surrounding yourself with knowledgeable experts ensures you stay well-informed about emerging technologies impacting leadership.

1. How does the use of digital tools impact team communication, and how do we balance efficiency with maintaining a personal connection?

Digital tools enhance team communication, fostering increased collaboration and ease of interaction. However, adapting to these tools requires a new form of training to grasp the digital language compared to traditional offline communication. Beyond the learning curve, utilizing digital tools proves to be more convenient, promoting timely communication and faster business decisions. Overall, it's a positive development for teams, streamlining processes and facilitating cross-job and cross-border collaborations.

The key question is how to balance efficiency and maintain a personal connection. Prioritize the personal connection, but be mindful of bandwidth and control span. For instance, some organizations limit teams to 100 members to ensure leaders can personally connect, communicate effectively, and embody company culture. Balancing these factors helps build a successful organization with emotionally connected leaders.

2. As a leader, how do we use technology to monitor and measure team performance and key business metrics?

As a leader, I use technology to monitor and measure team performance and key business metrics. Technology helps gather data, set goals, and track individual and team achievements. It enables us to understand trends over time, create averages, and identify top performers. By using technology, we can assess where the business and individuals stand, providing valuable feedback and guidance. In essence, technology is a tool that records, gathers, and measures performance trends.

3. How do we address cybersecurity concerns and ensure the protection of sensitive business data in our leadership role?

Addressing cybersecurity is essential for protecting sensitive business data. As leaders, we should hire experts and ensure a good understanding of industry practices. It's crucial to comprehend technologies and align them with business objectives. Rely on cybersecurity experts and set clear objectives for the department. Stay connected with best practices, utilize reliable partners to assess infrastructure, and conduct regular reviews for progress. As a leader, focus on facilitating the right infrastructure, assembling the right team, and ensuring effectiveness and efficiency in cybersecurity efforts.

4. What strategies do we need to employ to foster a collaborative and inclusive virtual work environment using technology?

I won't delve into the specific technology needed, but to foster a collaborative and inclusive virtual work environment, start by defining metrics that reflect your organization's current status in terms of collaboration and inclusivity. Set a goal to improve these metrics within a year. Utilize educational strategies to ensure everyone understands the company's values, policies, and objectives. This approach lays the groundwork for a more collaborative and inclusive work environment.

"Technological advancements is necessary, but applying traditional skill sets, especially in time management and effective communication, remains fundamental for successful leadership"

5. Considering the evolving nature of technology, how do we ensure our leadership skills remain relevant and effective in the long term?

Given the continuous evolution of technology, maintaining relevant and effective leadership skills for the long term involves concentrating on specific aspects within the leadership spectrum. Notably, skills in time management and prioritization, along with effective communication, are impacted by technology.

However, many other crucial leadership skills, such as one-on-one connection, the ability to listen, read between the lines, set up practical frameworks, execute plans, make intuitive decisions, and hiring the right people, are not reliant on technology. Staying updated with technological advancements is necessary, but applying traditional skill sets, especially in time management and effective communication, remains fundamental for successful leadership.