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How Automation of 3rd Party App Interaction can make Business Easier?

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Committed to leading the organization in complete sync with high standards of integrity and accountability, Abhinav leads Appy Pie from the front.

Any business cannot withstand the test of time unless it embraces technology and heads towards automation. Instead of manual interventions at every stage, the idea should be to maximize automation and let computers complete the task in hand. Especially the MSME sector, which is bearing the brunt of the prevailing pandemic situation to a huge extent, is in dire need to defy geographical boundaries and expand their horizons. What’s needed is an enabler to automate third party app interaction.

The automation of third-party app interaction benefits a business in more ways than one. There are automation platforms that allow you to connect a productivity app with apps from different categories such as Customer Relationship Management, Customer Support, Call Tracking, Calendar and Email etc. The process has been made even simpler by a few no-coding platforms that offer prebuilt system for the task. So, one of the biggest benefits of automation of third-party app interaction is that it allows you to automate multiple software programmes.

Now let’s dwell into Management Information System, popularly referred to as MIS, which is a core functional component of any enterprise. Its purpose is to gather information from multiple online systems, analyze the procured information and report data to ensure a swift management decision making. Another vital component is Enterprise Resource Planning aka ERP wherein organizations use a software to manage their day-to-day business activities such as accounting, procurement, project management, risk management & compliance and supply chain management. When a business establishment goes for automation of third party app interaction, the result is an integration of even those software programmes which wouldn’t integrate directly.

When a business establishment goes for automation of third party app interaction, the result is an integration of even those software programmes which wouldn’t integrate directly



Consider the example of Slack, the productivity tool for office communication. If there is a message directive that a task needs to be done, then by using the Slack app, the message can be mailed to a group of people. Similarly, notifications can be sent on the progress of any work and the milestones achieved, thereby keeping a track of progress on all mission critical apps used within an organization. Furthermore, to make the task easier, the whole automation process requires visual workflows that allow even non-technical people to create an entire workflow among varied software. This speeds up the business process and cuts down on the monotonous work that may otherwise consume most part of a day.

Similarly, take the example of social media apps like Instagram and LinkedIn. If a brand has connected both the apps then any brand activity that happens on Instagram replicates itself on LinkedIn. Thus, a brand manager doesn’t need separate posts for any communication that needs to be out to the masses. It serves as a classic third-party app wherein the apps interact with each other despite hailing from different parent companies.

The whole ecosystem of third-party app automation is to enhance the productivity of workforce without missing out on the important aspect of the project or task in hand. Also, it helps employees across all levels to be on the same page, knowing what has been achieved, what still needs to be done, and who will be responsible for which task. Even if one has missed the notification on one app, they will get the notification on another and hence, reducing the chances of missing out on critical updates, eventually boosting productivity.