Do Indians have faith in technology to plan their holidays?
Indian consumer’s specifics for consuming digital services to plan holidays
Over the last couple of years, the pandemic has stifled travel, but as we head into summer, Indian consumers are hungry to make up for lost time. And they’re now planning their much-anticipated holidays, which will very much rely on applications and digital services, as they are now a critical part of how they go on with their post-pandemic lives.
And this summer will be no exception, as Indian travellers will use 36 different digital services and applications to plan, book and travel their next holidays as shown in new Cisco AppDynamics research - The Great Summer Getaway. From planning, researching destinations, managing bookings, tickers, or COVID vaccination status there isn’t a single part of the travel experience that won’t be assisted, enabled or improved by an application. Applications and digital services are now central to the holiday experience for 84% of Indians.
What should the Indian travel and hospitality sector anticipate for this summer?
The past years were extremely challenging for many organisations within the travel and hospitality sector. So the next few months are crucial for them to be able to thrive this summer and re-engage with customers. In a country like India, where the digital economy is expected to be a$800 billion market by 2030, brands need to recognise that the 2022 Indian travellers will be hugely reliant on digital services and won’t stand for any slip-ups in performance.
Travellers are keen to recognise various issues that can lead to a bad digital experience when using applications. From payments problems, poor connectivity, applications, and devices crashing, unresponsive pages, sign-in difficulties and data privacy issues. Whatever the issue, they simply won’t put up with poorly performing applications. In fact, 39% acknowledge that if they experience a difficulty with an application when planning, booking, or travelling on holidays, they’ll immediately switch to an alternative. So brands must take actions to avoid any of this to happen.
Key steps to offer seamless digital experiences to travellers
In order to deliver seamless digital experiences consumers are expecting, brands need to ensure their technologists have access to a single, unified view of IT performance and availability across an ever more complex and fragmented IT environment. So they’re able to identify and resolve any performance issues before it impacts customers. This is what we call full-stack observability.
However, with this level of visibility across the IT estate, technologists can still struggle to cut through data noise and pinpoint those issues that could seriously damage user experience. Therefore, application owners also need to connect IT performance data with real-time business metrics, so that technologists can prioritise their actions according to customer and business needs.
Ways to tackle bad digital experiences
Alarmingly, only 8% would actually contact the company after a poor digital service. So, while brands might think that their application is functioning well because they aren’t getting any complaints, it could be that customers are walking away, possibly forever, without them even knowing.To contain this issue, full-stack observability is key to them. It allows technology teams to collaborate using a single source of truth for all availability, performance, and experience data. And when performance and experience data are connected to real world business metrics, technologists can observe what matters most, prioritise actions based on their potential impact and drive better business outcomes.
Over the last couple of years, the pandemic has stifled travel, but as we head into summer, Indian consumers are hungry to make up for lost time. And they’re now planning their much-anticipated holidays, which will very much rely on applications and digital services, as they are now a critical part of how they go on with their post-pandemic lives.
And this summer will be no exception, as Indian travellers will use 36 different digital services and applications to plan, book and travel their next holidays as shown in new Cisco AppDynamics research - The Great Summer Getaway. From planning, researching destinations, managing bookings, tickers, or COVID vaccination status there isn’t a single part of the travel experience that won’t be assisted, enabled or improved by an application. Applications and digital services are now central to the holiday experience for 84% of Indians.
What should the Indian travel and hospitality sector anticipate for this summer?
The past years were extremely challenging for many organisations within the travel and hospitality sector. So the next few months are crucial for them to be able to thrive this summer and re-engage with customers. In a country like India, where the digital economy is expected to be a$800 billion market by 2030, brands need to recognise that the 2022 Indian travellers will be hugely reliant on digital services and won’t stand for any slip-ups in performance.
Travellers are keen to recognise various issues that can lead to a bad digital experience when using applications. From payments problems, poor connectivity, applications, and devices crashing, unresponsive pages, sign-in difficulties and data privacy issues. Whatever the issue, they simply won’t put up with poorly performing applications. In fact, 39% acknowledge that if they experience a difficulty with an application when planning, booking, or travelling on holidays, they’ll immediately switch to an alternative. So brands must take actions to avoid any of this to happen.
Key steps to offer seamless digital experiences to travellers
In order to deliver seamless digital experiences consumers are expecting, brands need to ensure their technologists have access to a single, unified view of IT performance and availability across an ever more complex and fragmented IT environment. So they’re able to identify and resolve any performance issues before it impacts customers. This is what we call full-stack observability.
However, with this level of visibility across the IT estate, technologists can still struggle to cut through data noise and pinpoint those issues that could seriously damage user experience. Therefore, application owners also need to connect IT performance data with real-time business metrics, so that technologists can prioritise their actions according to customer and business needs.
Ways to tackle bad digital experiences
Alarmingly, only 8% would actually contact the company after a poor digital service. So, while brands might think that their application is functioning well because they aren’t getting any complaints, it could be that customers are walking away, possibly forever, without them even knowing.To contain this issue, full-stack observability is key to them. It allows technology teams to collaborate using a single source of truth for all availability, performance, and experience data. And when performance and experience data are connected to real world business metrics, technologists can observe what matters most, prioritise actions based on their potential impact and drive better business outcomes.
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