Corporate Communications and Digital Branding in Today's Age
Rimo Bose is currently heading the PR & Communications department of TCL India. She has 6 + years of experience in the field of corporate communications. She joined TCL in the year 2020, and continues to be the lead for all PR and media related activities.
How corporate communications are working during this post lockdown scenario?
The pandemic has pushed corporate communications on an empathetic level and companies realized that it’s no more about conveying information to the public but also to connect with the society on a humanitarian level. The job of a corporate communications professional is no more restricted to promote company’s product and services, now it’s more about building a bridge between a brand and the society. Communication is now more about three things- relevance, importance and connectivity. It is time of empowering people and reassuring one’s faith in the brand’s entire motto and vision. The reflux of digital media as lockdown changed our entire lifestyle it is now highly important to understand the pros and cons of a crisis situation and coming up with constructive communications strategy to negate challenges.
Why is digital branding important?
Let’s first acknowledge that we need an amalgamation of traditional and digital branding for a better penetration. Having said so, the best part of digital branding is that it avails you with diverse communications channels – websites, ads, social media, seo and others. The digital platforms provide you an opportunity to depict your brand story in a consistent manner. The feedback and analysis mechanism of digital branding is far better than traditional branding, as it is lot more real-time. You need to understand it is no more a utopian concept but a reality. A solid digital branding helps you build relationships. With the tools of digital branding you make the space fertile for your brand’s story.
Importance of relevant brand information in today's age.
We are a generation of tech savvy people with ample amount of access to internet, and now the crowd is no more confined to single source of information, they have multiple resources, hence, it is necessary to only provide relevant brand information but in an interesting manner. Jargons don’t help, rather a good story telling with a concrete a comprehensive message will work wonders for a brand.
What all a corporate communication experts need to be in today's age?
We all need to upgrade our skills; it is no more pen and paper, one need to get accustomed with the digital space. With influx of data we are now in a situation where we need to be a lot more strategic in terms of planning and executing a campaign or a task. The environment is competitive and we have to constantly be on our toes to reinvent our stories and fuel communications and conversations. Communication is now also a huge part of the business model.
How corporate communications are working during this post lockdown scenario?
The pandemic has pushed corporate communications on an empathetic level and companies realized that it’s no more about conveying information to the public but also to connect with the society on a humanitarian level. The job of a corporate communications professional is no more restricted to promote company’s product and services, now it’s more about building a bridge between a brand and the society. Communication is now more about three things- relevance, importance and connectivity. It is time of empowering people and reassuring one’s faith in the brand’s entire motto and vision. The reflux of digital media as lockdown changed our entire lifestyle it is now highly important to understand the pros and cons of a crisis situation and coming up with constructive communications strategy to negate challenges.
Why is digital branding important?
Let’s first acknowledge that we need an amalgamation of traditional and digital branding for a better penetration. Having said so, the best part of digital branding is that it avails you with diverse communications channels – websites, ads, social media, seo and others. The digital platforms provide you an opportunity to depict your brand story in a consistent manner. The feedback and analysis mechanism of digital branding is far better than traditional branding, as it is lot more real-time. You need to understand it is no more a utopian concept but a reality. A solid digital branding helps you build relationships. With the tools of digital branding you make the space fertile for your brand’s story.
Importance of relevant brand information in today's age.
We are a generation of tech savvy people with ample amount of access to internet, and now the crowd is no more confined to single source of information, they have multiple resources, hence, it is necessary to only provide relevant brand information but in an interesting manner. Jargons don’t help, rather a good story telling with a concrete a comprehensive message will work wonders for a brand.
What all a corporate communication experts need to be in today's age?
We all need to upgrade our skills; it is no more pen and paper, one need to get accustomed with the digital space. With influx of data we are now in a situation where we need to be a lot more strategic in terms of planning and executing a campaign or a task. The environment is competitive and we have to constantly be on our toes to reinvent our stories and fuel communications and conversations. Communication is now also a huge part of the business model.
