Artificial intelligence: Axiomatic division of novel technologies

Artificial intelligence (AI) and machine learning (ML) have lately been radically improved and are now being employed in almost every application domain to develop automated or semi-automated systems. To ease greater human acceptability of these systems, explainable artificial intelligence has experienced significant growth over the last couple of years with the development of vastly accurate models.

Rahul Joshi, CTO, CSS Corp, stated, “AI is enhancing millions of lives and is changing how businesses work in myriad ways. According to Forrester, one in five organizations will double-down on “AI inside” to boost real-time readiness. AI inside will be embedded at the core of everything from architecture to operations — to bridge the business-to-customer divide. The intelligent process automation market is expected to grow to $21.7 billion at a CAGR of 12.4% from 2021 to 2028, increasing the proliferation of AI inside. Similarly, in 2022, we will witness a high demand for responsible AI solutions in the market. Responsible AI solutions offer a range of capabilities that help companies turn AI principles such as fairness and transparency into consistent practices.

If we look at the industry today, most tech or non-tech organizations generate consumer benefits and business value by leveraging 70 to 80% AI-led operations and creating AI-infused products and applications. While AI can be a helpful tool to increase productivity and reduce the need for people to perform repetitive tasks, it can also give rise to a host of significant unintended (or maliciously intended) consequences for individuals, organizations, and society. For instance, there are well-known examples where the algorithms cause problems by replicating the (often unconscious) biases of the developers/programmers who built them. So, it’s crucial to ensure that comprehensive datasets are used. Most organizations have bias bounties in place, and this trend will run rampant in the coming years.

To ensure that no company is marred with data or AI ethics enrage that can impact its reputation and revenue, it’s imperative to build an ethical & responsible AI. Some best practices to navigate dilemmas concerning AI are inculcating transparency, ethical data mining, inclusivity, accountability, and explainability.

Today, companies that look at AI as a strategic imperative will go a long way. At CSS Corp, we have started to emphasize the importance of data and AI ethics in the past few years, as we understand that AI is here to stay whether we’re ready or not.”


Dharmender Kapoor, CEO and Managing Director, Birlasoft said, “Entering year two of the techade, we are certain to witness innovative business models which keep privacy at the epicenter. With companies playing the waiting game through a phygital mode of operation, the traditional business operational models will be reimagined to help companies manage tangible and digital-enabled assets.

Technologies that enable automation at scale, AI-enabled cybersecurity systems, smart devices mesh, sensor-embedded systems will be at the forefront of creating a digitally-enabled, and connected business ecosystem where innovation and disruption will remain key.

Tech leaders must rise to the occasion and lead their workforces into the future, through reskilling and skill-development initiatives. This will positively influence employees and develop career streams, while also acting as a mechanism to retain the best-of-breed talent.”

Tech Trends to watch in 2022


Faiz Shakir, Managing Director-Sales, India & SAARC, Nutanix, said that we are two years into the pandemic, and its impact continues to be felt in a variety of ways throughout the world. In 2020 we saw businesses rush to adopt technology for survival - mainly to enable resiliency, continuity, flexibility and remote work. But in 2021 these same businesses matured in their understanding of technology, and they are now on the path of fully integrating their tech with their business strategies. Flexibility and resiliency willcontinue to be top priorities for India’s enterprises as they look to unlock every opportunity for growth in a post-covid, digital reality.

These are the technology trends we see shaping the course of 2022:

1. Hybrid Multicloud: As businesses increase their cloud adoption, costly lock-ins will become more of a concern. Organizations will lean further towards hybrid multicloud strategies that enable flexibility and avoiding cloud lock-in. This will give them the best cloud mix the market has to offer, with freedom and choice for their applications and data.

2. Security Automation: Zero-trust security will be the way forward as attacks grow in sophistication, scale and frequency. In order to fully secure remote workforces, applications and data, every organization will need to automate their security to avoid human error and deliver seamless scalability without compromising security in an ever-changing environment.

3. Collaboration Tools and VDI: Organizations are still figuring out their hybrid work models, and tech will remain a key enabler for flexibility in the future workforce. It will be essential to driving employee engagement, company culture, health and wellness, flexible work, and productivity.

4. Artificial Intelligence: AI will become an even important tool to power IT operations and automation. Between advancements in technology and shortage of skilled labor in a number of areas, AI can help organizations tackle multiple challenges. While AI implementations may not always succeed in the first attempt, those who leverage existing models developed by leading research or company projects will be ahead of the pack.

Given the current rate of change and invention, staying on top of the latest and most popular technological trends is both required and warranted. Overall, these are exciting times, and stakeholders from all sectors are holding their breath as they anticipate the next months.


Taranjeet Singh, Managing Director SEA and India, Criteo, stated, "2022 will be the year marketers focus even more on addressable media to focus their budgets and better engage the audiences that drive business growth. As privacy and anti-competition related conversations unfold, the way marketers engage with audiences is also evolving. Both marketers and media owners are now utilizing more first-party data to identify opportunities to improve their respective businesses. Media owners are offering new curated packages, while marketers are identifying new prospects from information associated with their most valuable customers. Commerce data associated with the conversions that drive business outcomes is now being used more than ever to inform commerce media—not only from increasing optimized engagement, but also providing better insights throughout the customer journey.

Furthermore, the increase in new consumption patterns across an ever-growing array of websites, apps and platforms, is unlocking further opportunities, particularly in the video format, to engage audience with impactful creative. This same upward growth will continue in 2022, enabling marketers to better engage people with impactful messaging. New cross-media capabilities too are evolving, and we can expect even easier solutions to use audience-first strategies for this cross-device media engagement that provides increasingly effective results. As such solutions continue to pique the market's curiosity, the new addressable solutions associated with existing relationships, such as Criteo’s First-Party Media Network, and those that scale across even first-time visitors, such as Prebid’s open-source addressability initiative, will be critical to helping media owners and marketers continue to have effective choices to reach people where they spend the majority of their time online—across the open internet.”