The biggest asset of the largest - as well as the smallest, companies today is data. An unimaginable plethora of statistics is available on how much data we generate and consume. And consider all the data that is available today to make sound business decisions in any industry. Retail giants, industrial be hemoths, financial institutions, farmers, crime detection agencies, government policy makers, and space researchers – all are today using data as a precious commodity, making leaps deriving value from the information that they can now process in various permutations and combinations.

Data at the center of everything – and it lives ‘any where’

Therefore there is no surprise in the enterprise world that data is the only thing of lasting value that customers care about more than anything. The world has shrunk from the days of mainframes when desktops were a far possibility, to the days of internet-based technology companies like Google and edge devices like the apple-universe that work like a personal cloud integrating the same data through a single sign-on. While data remains at the center of every thing, it has become location-agnostic. To the end user it does not matter where the data is – be it on a public cloud, a private cloud, or on a hybrid cloud. The obvious need to manage and store this data in a secure and efficient manner is a fore running thought for CIOs and their teams

Where is the Data moving?

As CIOs and their teams evolve from being builders of applications and operators of data centers to becoming custodians of information services, they require choice and flexibility to navigate their evolving mobile-first, cloud-first world. They need agile solutions that harness the power of private, public,and hybrid cloud resources in order to transform their data centers to meet evolving business requirements.

We believe the movement towards hybrid clouds is permanent. It is here to stay.

Not every workload is suitable to be moved over to a public cloud. A number of CIOs are still worried about the safety and security of their data, the ability to have control over their data, the choice of being able to move the data where they want to when they want to.

Despite the optimistic forecasts, many are still wringing their hands when it comes to moving to a Public cloud environment.

The best way to optimize the public cloud benefits while maintaining control over your data is with seamless and reliable enterprise storage.

Be the disruptor –rather than being disrupted

Is the IT industry getting disrupted because of this technology? Absolutely! Being the disruptor rather than being disrupted - being the first to see the change and using it for an advantage in the way you manage your data can help create new business models and significant infrastructure gains.

To this end, as a storage provider we can add tremendous value by solving the biggest problem in the Hybrid cloud for our customers– which is of data management. For example, NetApp is solving this problem through our vision of Data Fabric - an end-to-end solution that optimises today’s workloads, while embracing the hybrid cloud. With a common set of data services delivered through a software-defined approach,the DataFabric provides:

• Consistent data management
• Efficient data transport
• The visibility to leverage the right IT resources, when and where you need them
• Control how you manage, secure, and move your data across the hybrid cloud seamlessly.

edge devices like the apple-universe that work like a personal cloud integrating the same data through a single sign-on. While data remains at the center of everything,it has become location-agnostic. To the end user it does not matter where the data is – be it on a public cloud, a private cloud, or on a hybrid cloud. The obvious need to manage and store this data in a secure and efficient manner is a fore running thought for CIOs and their teams

Discover the Silver Lining of the Public

Cloud edge devices like the apple-universe that work like a personal cloud integrating the same data through a single sign-on. While data remains at the center of everything,it has become location-agnostic.To the end user it does not matter where the data is – be it on a public cloud, a private cloud, or on a hybrid cloud. The obvious need to manage and store this data in a secure and efficient manner is a fore running thought for CIOs and their teams The best way to optimize the public cloud benefits while maintaining control over your data is with seamless and reliable enterprise storage. We work very closely with AWS, and Microsoft Azure to develop solutions that that allow flexibility and control over data.This way, organizations can move their workloads based on their requirements between clouds (both on-premises and off).

NetApp Private Storage(NPS)for Microsoft Azure enables an enterprise to build an agile, high-performance cloud infrastructure that balances private and public cloud resources to optimize business outcomes.

While the public cloud looks a bit grey, with the right storage management, there is a silver lining waiting to be discovered and gains to be had. This is the era of the Data and the public cloud is a sure fire way to stay ahead of the disruption.