The Mobile phone industry seems to be the most booming industry in today’s world. Technology is on the rise and mobile phones are no longer a luxury now,they have become a definite requirement. Considering the speed, by which this industry is growing, it is sure to catch the eye of many who might be interested in being a part of this industry. But entering into a market is not easy; you have to keep in mind a lot of key pointers.

Effective & Efficient Marketing:

Marketing can be referred to as the right hand of any business. Be it a start-up or an established business, balancing the 4Ps (price, product, promotion, and place) of marketing is essential to position a product or brand in a marketplace. It helps in defining the marketing options so that the offering meets the needs or demands of the consumers. Now, the Indian market is completely different from global market and so you have to ensure that the right tool is used for effective promotion as it will give you an edge over others. And the best way to go about with it is to use the 360-degree marketing, it should be used as it leaves no stone unturned and all the areas are looked into and covered in the best possible way. You need to know that only through effective marketing can you get the desired results.

Relationship Building:

The key point about relationship building is to always remember that all relationships are important. You may want to build as many positive relationships as possible and genuinely built relationships give big dividends in long term. Opportunities and help can come from anywhere so you need to make sure you have made enough doors for those opportunities and helping hands to come in.

Employee Engagement:

Always remember that the people working for you are just as your family. The sooner you realise that the better is it for you.

You have to ensure that you give your employees the right working environment. There is a saying that “You reap what you sow”; this saying is true for how you treat your employees, for if you give them the best, you can expect the best out of them as they tend to stay committed to the organisation's goals and values. You also need to provide them with proper motivation so that they contribute to organisational success considering it as their own.

Opportunities and help can come from anywhere so you need to make sure you have made enough doors for those opportunities and helping hands to come in.

Innovation, the Driving Force:

It is very easy to copy what seems to be working in today’s market. The real challenge comes in innovation. Today people are just waiting to see some thing unique, some thing new and if you have it you become the centre of attraction for all. The benefits of being innovative are in the way you start, grow and develop your business. These benefits can’t be enjoyed by simply copying some one else’s idea, but by giving the consumers something new.

Sales Team Tracking:

The sales team is in direct contact with the consumers and thus are well aware about the nature of the consumers. Their primary target is to convert the client and sell the product but during the process they tend to gather a lot of data regards the consumers demand. This information can be further processed to provide the consumers with the product. This is important for both, the business and the consumers.

The Consumer is the King:

The consumer is an integral part of any business. A business is nothing without its consumers. Everything you do is finally to satisfy the demands of the consumers. But you need to know what your consumer wants because only if you know their requirement then can you fulfil them. While planning any strategy a detailed study about the target audience has to be done, and based on their requirements and their conditions the supply has to be made. For example, you cannot sell a mobile phone worth Rs. 50,000/- in a village where people earn approximately Rs.10,000/- monthly.

Having the Right Attitude:

Learning is a never ending process and to be truly successful you need to have the attitude of constant learning and correction. You tend to learn more with every passing day. You should study the market and its demands patterns and keep on revising the strategy regularly. Patience and persistence are the virtues that define you and your company and thus you should definitely incorporate it in yourself. You should steadily match your pace with the market growth. And it’s not going to be a walk in the park be prepared to face all the challenges that the market has in stored for you, but eventually, you will achieve market growth and market share.