The advent of technology in the life of people, over the last two decades has not just shrunk the global boundaries but has also given the much-required momentum to the very idea of creating value through products and services.

With the free flow of knowledge and capital and the undying quest to channelize them to the burgeoning demand of the domestic and global markets; entrepreneurs have been empowered like never before.

Entrepreneurship is clearly on the rise and 'disrupting the status quo' is the trend. In certain industries, the global markets offer growth potential which if harnessed at the right time can alone be the difference it intends to create. Having said that, setting the footprint beyond national boundaries is an extremely ambitious dream that is laced with rigours of business discipline.

Certain factors that always occupy the centre stage of thoughts before that giant step of going global are:
• The relevance of the products and/or services on offer to that of the targeted geography, the 'culture fit'
• An assessment of the demand, the market and consumer readiness of the product and/or services on offer, the 'market fit'
• Proficiency with the regulatory and institutional framework of the market, including foreign currency, trade barriers etc.; the 'policy' fit.

While it seems an uphill challenge for a start-up to scale globally in shorter intervals, the onus of building the knowledge reserve of international markets lies on the founding teams. Getting the ‘big picture’ is critical. Internally, you must create a global mindset, as well as develop cultural integration with the Client’s teams.

Working with teams across geographies, and meeting client's expectations means establishing shared targets and developing workflows that help you achieve them. Maintaining transparency, encouraging feedback and suggestions helps build trust. Communication is key.

Clients in different countries will be working on different schedules; it can be easy to forget that some people are a few hours behind or, in some cases, an entire day ahead. In addition to being organized, it’s equally as important to be flexible to accommodate the various time zones.

When planning on building world-class delivery capabilities, you have to plan for:
• Scale
• Delivering quality seamlessly
• Talent

Processes, methods and tools that deliver reliable, measurable, and predictable results across the delivery network, need skilled and creative talent across platforms.

As with all entrepreneurial undertakings, it is important to start with the end game. The global delivery model is a common and significant practice in technology and creative service industries. The focus for entrepreneurs in such industries is ensuring high-quality project delivery with round-the-clock resource availability. A great delivery partner puts processes in place to reduce client overheads, provide complete project and team ownership, with deliverable-based services, helping reduce the client’s risk.

To succeed in Global Delivery, an organisation must:
• Define the structure and execution mode
• Outline processes for distributed environment to confirm repeatability, quality and timeliness
• Use right set of tools to give visibility to the engagement
• Review at different levels for continual improvement
• Constantly innovate

Consistent success is achieved only when the entire culture of a company is changed to support delivery capability and when all aspects of the organisation are focused on performance goals.

Entrepreneurship is clearly on the rise and 'disrupting the status quo' is the trend

Entering international markets needs to be pursued thoughtfully as part of the company’s core strategy. A broadening leadership state of mind includes expanding your breadth and width of knowledge as well as directing the team’s awareness to the multiple opportunities and advantages.

As Lewis Carroll was in Alice in Wonderland “My Dear, here we must run as fast we can to stay in place. And if you wish to go anywhere you must run twice as fast as that”.