Ashutosh Pandey
Founder & CEO
It’s also because some perspectives may be genuine, while others could provide misleading information, some times intentionally. The real challenge lies in distinguishing between these viewpoints and under standing the motivation behind them. Historically, the reputation (PR) industry grew on stories in print and television, and measuring the brand impact was easy. But today those parameters don’t work. Adapting to modern brand outreach methods was the need of the hour as mass media continued to evolve.
With new technology and mammoth data, we see numerous data analytics companies emerging to meet the growing demands for business and marketing insights. However, effective data solutions remain difficult to get. This is where Kanalytics, a pioneering media analytics and data intelligence agency, entered the market and seized the opportunity created by this gap.
Launched in 2013, Kanalytics was founded by Ashutosh Pandey (Founder & CEO). The company offers actionable insights across functions like Marketing, Communications, Compliance, CSR, and more, not merely focused on their own brands, but on market trends, peer analysis, Government regulations etc. Data is important, but right processing of data is even more important.
Ashutosh says, “The core idea behind starting this company was to create an organization focused on insights, especially as data becomes an increasingly integral part of our lives today. By analyzing our deep-researched analytical insights, companies can understand customer behavior, identify trends, optimize operations, and ultimately drive growth”.
The Meaningful Journey into Actionable Insights
Most companies focus on their core business and do not employ media insights professionals in-house, which is where Kanalytics comes in. It emphasizes industry-specific expertise, with dedicated insights teams for each vertical. As a leading media intelligence solutions company in India, Kanalytics tracks over 330,000 articles daily, covers 94 news TV channels in 12 Indian languages, and monitors various online platforms, including social media. In fact, it also has in-house Mandarin specialists.
Kanalytics provides comprehensive services, including media listening, aggregation, analysis, and data integration. Its aim is to be a reliable ‘insights partner’ for clients, being available 24/7. Its office remained open even in the extreme COVID-19 situation. Also, customer service is a top priority; responses are expected within 15 minutes.
Recently launched products focus on integrating various databases, such as citizen complaints and call center data.
It also features a price discovery tool designed for both e-Commerce and offline brands. Kanalytics focuses on curating content with a high credibility rate, effectively censoring promotional media content. This approach enables brands, corporations, personalities, and political parties to outshine their competitors and achieve significant growth.
The Unique Insights & Service Models
Insights are gained from a mix of quantitative and qualitative factors, which are vital for nuanced data. Building brand reputation, developing content strategies, and evaluating campaigns need tailored approaches, as a ‘one size fits all’ strategy is ineffective. Kanalytics distinguishes between data and insights, emphasizing that deeper insights provide greater value for decision-makers. The company offers a variety of solutions for data analysis, including Kwicky, a tool for news analysis in multiple languages. Kanalytics is currently the largest aggregator of news data in the country. Its platform, Kanalyser, integrates various media types, allowing users to query specific media sets and incorporates ChatGPT for a self-service experience.
The company’s flagship products include Krumour, which verifies market rumors per SEBI regulations; Kommune, a GIS-based citizen response management and governance portal for highway complaints developed with the Ministry of Road Transport and Highways; and Kautonomous, an affordable SaaS solution for small and medium enterprises. Lastly, KAD merges advertising and editorial data to enhance media strategies for brands. However, challenges are immense when it comes to insights-based service delivery. Kanalytics too faced several challenges, particularly in educating clients in the earlier stage.
In a fast-paced world, timely insights and post-mortem analysis are crucial. Kanalytics aims to demonstrate to clients that data and insights are a different ballgame, and some clients understand the meaning of insights more than others. Good talent is necessary, and Kanalytics is proud to be a training ground for the industry. Many employees have been with Kanalytics for over a decade, reflecting a commitment to quality, authenticity, and transparency.
Employee retention is a priority, supported by incentives and team activities. The company culture emphasizes under promising and over-delivering.
“At Kanalytics, we excel in integrating technology into our insights operations, managing over 30 servers and extensive media data across On Prem and Cloud space. We utilize AI and large language models, including ChatGPT, to enhance productivity and accuracy across various media types. Data security is a top priority as we aim to maintain integrity in our processes, and we do so by implementing strict security measures. Most data is stored onsite, along with cloud back-ups, while our IT team focuses on maintaining safety”, states Ashutosh.
Future Roadmap
Looking ahead, the company, recognized in the industry and growing through word-of-mouth, has outlined three key goals for future growth. First, it will launch a self-serve model for MSMEs called Kautonomous in August, and in September India’s most comprehensive platform on CSR metrics that rates and ranks NGOs, and helps advise CSR teams/donors.
It also plans significant enhancements for its products, ‘Kanalyser AI’ and ‘Krumour Plus’, focusing on integrating third-party data for better customer insights. Lastly, the company aims for geographical expansion; while initially based in Mumbai, it has offices in London and Delhi and seeks to move into the Middle East, all while maintaining its strength as a backend entity for globally sellable products.
Recently launched products focus on integrating various databases, such as citizen complaints and call center data.
It also features a price discovery tool designed for both e-Commerce and offline brands. Kanalytics focuses on curating content with a high credibility rate, effectively censoring promotional media content. This approach enables brands, corporations, personalities, and political parties to outshine their competitors and achieve significant growth.
The Unique Insights & Service Models
Insights are gained from a mix of quantitative and qualitative factors, which are vital for nuanced data. Building brand reputation, developing content strategies, and evaluating campaigns need tailored approaches, as a ‘one size fits all’ strategy is ineffective. Kanalytics distinguishes between data and insights, emphasizing that deeper insights provide greater value for decision-makers. The company offers a variety of solutions for data analysis, including Kwicky, a tool for news analysis in multiple languages. Kanalytics is currently the largest aggregator of news data in the country. Its platform, Kanalyser, integrates various media types, allowing users to query specific media sets and incorporates ChatGPT for a self-service experience.
Kanalytics exists to bridge the gap between raw data and actionable intelligence
The company’s flagship products include Krumour, which verifies market rumors per SEBI regulations; Kommune, a GIS-based citizen response management and governance portal for highway complaints developed with the Ministry of Road Transport and Highways; and Kautonomous, an affordable SaaS solution for small and medium enterprises. Lastly, KAD merges advertising and editorial data to enhance media strategies for brands. However, challenges are immense when it comes to insights-based service delivery. Kanalytics too faced several challenges, particularly in educating clients in the earlier stage.
In a fast-paced world, timely insights and post-mortem analysis are crucial. Kanalytics aims to demonstrate to clients that data and insights are a different ballgame, and some clients understand the meaning of insights more than others. Good talent is necessary, and Kanalytics is proud to be a training ground for the industry. Many employees have been with Kanalytics for over a decade, reflecting a commitment to quality, authenticity, and transparency.
Employee retention is a priority, supported by incentives and team activities. The company culture emphasizes under promising and over-delivering.
“At Kanalytics, we excel in integrating technology into our insights operations, managing over 30 servers and extensive media data across On Prem and Cloud space. We utilize AI and large language models, including ChatGPT, to enhance productivity and accuracy across various media types. Data security is a top priority as we aim to maintain integrity in our processes, and we do so by implementing strict security measures. Most data is stored onsite, along with cloud back-ups, while our IT team focuses on maintaining safety”, states Ashutosh.
Future Roadmap
Looking ahead, the company, recognized in the industry and growing through word-of-mouth, has outlined three key goals for future growth. First, it will launch a self-serve model for MSMEs called Kautonomous in August, and in September India’s most comprehensive platform on CSR metrics that rates and ranks NGOs, and helps advise CSR teams/donors.
It also plans significant enhancements for its products, ‘Kanalyser AI’ and ‘Krumour Plus’, focusing on integrating third-party data for better customer insights. Lastly, the company aims for geographical expansion; while initially based in Mumbai, it has offices in London and Delhi and seeks to move into the Middle East, all while maintaining its strength as a backend entity for globally sellable products.
