The IT Infra Services market was worth $23.30 billion in 2020 and is predicted to be worth $43.94 billion by 2026, growing at an 11 percent CAGR between 2021 and 2026. Businesses who are struggling to reach an equilibrium between maintaining their IT infrastructure performs optimally while also managing the costs associated with it are increasingly engaging infrastructure service providers. Cloud technology influence and usage, as well as an organizational focus on increased company efficiency, are significant drivers fuelling this expansion. Zoho Corporation, a multinational technology enterprise, provides numerous solutions for both emerging and established businesses. Many IT sector companies in India have teamed forces with Zoho. One such partner offering cutting-edge services is THINKWP LABS.

Founded in 2016 by Vishal Datt Wadhwa, THINKWP was born to streamline software and IT enablement for companies and make them future ready. The firm was advising several midsized businesses on optimizing their business processes and pointing to Zoho for several use cases based on inhouse implementations of Zoho Desk, CRM, and People. That's when the Zoho collaboration became official. THINKWP has completed over ten Zoho deployments as a consultant before even becoming a Zoho partner. The

firm is now an authorized Zoho Partner, with over 50 active clients, and is on course to become an Advance Zoho Partner by the end of 2023.

“In THINKWP, WP stands for WordPress, Web Process and Web Promotion. Zoho Implementation comes as a part of the Web Process. THINKWP has solid expertise in Business and Marketing automation using Zoho CRM, Marketing Hub, and Zoho Desk with plugins and integration of Zoho Creator. In addition to this, we also create standalone business based applications using Zoho Creator for B2B use cases or SAAS use cases of the organizations”, shares Vishal Datt Wadhwa, Founder.

Thinkwp was born to streamline software and IT enablement for companies and make them future ready

Since THINKWP's first official implementation, which was a Zoho Creator solution, the company has only done custom software development for businesses using Zoho Creator while concurrently providing consulting services for Zoho One, which is their all-inclusive package for any organization. This has gone on for almost 18 months. “The USP of THINKWP is in understanding the needs of the business and the business processes of multiple size industries and consulting them in the right manner with the time horizon”, further adds Vishal.

By creating several business automation procedures that would otherwise have cost them a lot on different platforms and may or may not still be feasible, THINKWP has both helped people achieve growth and make more money through business automation and also helped them save money. The team at THINKWP has also perfected a comprehensive HR automation and streamlined the process that aids clients in achieving organizational goals more quickly by optimizing their HR process.

Future Goals
The establishment of THINKWP has been envisaged since 2009. The team hopes to use its expertise to assist organizations in meeting their 10-year goals in under five years. The company has set objectives for future expansion that revolve around expanding its worldwide footprint in specific regions of the world. Gaining a lot of traction from Toronto and Nairobi, the firm is set to soon open offices in these regions, and use this opportunity to not only impact the IT landscape of these regions but also use this as a stepping stone for further future expansion.