Ionixx Technologies: Adopting a Design-Centric Approach to Product Development

Chippy Diac,VP-Design

Chippy Diac


A good User Experience (UX) and User Interface (UI) design is an easy identifier in the long run, in terms of functionality, accessibility, and its ability to supersede and pre-empt users’ needs. Charting these ideals, Los Angeles-headquartered technology solutions and services provider, Ionixx Technologies has come a long way and proved its mettle in shaping customer experience through powerful, efficient UX/UI design that not only induce value offerings but present holistic and diverse perspectives on the table.

“Design operations at Ionixx align with our overall business strategy; this means that our designers are involved in analyzing the project/product right from the pre-sales phase, which helps them gather an adequate understanding of who the target users are - enabling them to facilitate effective design”, explains Ms. Chippy Diac, VP – Design, Ionixx Technologies adding that the company adopts a multifaceted approach right from its team recruitment process. “We’re a team of UX designers, visual designers, and psychologists, and this diversity is what sets us apart. Our psychologists help identify user behavior, which our UX designers then use to translate into well-thought-out navigation and information architecture. We collaborate with our clients at every step - ensuring their voice is a part of each milestone.”

In a bid to surpass the predictable industry trends and competitors, Ionixx adopts a tech-agnostic design approach focussing solely on user-centricity for a product/solution overcoming any usability issues that may arise.
Emphasizing the design methodology, the in-house team leverages updated prototyping tools such as AdobeXD, Sketch, and Figma to drive exalted solutions and desired outcomes for clients. In keeping up with the requests of design-savvy clients, Ionixx carefully accommodates design systems like material design, tech frameworks like angular, react J S into its framework to build and deliver delightful experiences.

“We break down the complexity of applications that involve several user types and non-linear workflows into simpler tasks making i t usable for the end-users. To mention a few, we have designed crypto-trading platforms, executive coaching platforms, vehicle market places, crypto-wallets, fin-tech securities, EHRs, KYC, non-performing asset solutions for microfinance, and regulatory compliance solutions,” reveals Diac of the company’s extensive portfolio over time designing varied solutions and platforms.

Steadfast support across domains/industries
Ensuring a smooth, uncomplicated UX design for entities across different verticals, the Ionixx team’s expertise lies especially in the Fintech and Healthcare domain, two essential sectors, where generally designers are posed with critical challenges. In the case of Fintech players, the in-house designers are familiar with different aspects of the industry operations; from using the right business terminology to being adept at breaking down complex tasks and algorithms into simpler workflows. In the same vein, for the healthcare industry, a designer needs to possess a deep knowledge of the healthcare ecosystem which includes allied industries like insurance and Ionixx designers are equipped with the necessary domain knowledge to be able to work with clients, value-add, and co-create the range of solutions the clients seek.

“At Ionixx Technologies, design and business work in tandem to build differentiated products”

With its design-first approach, Ionixx has to its credit numerous client success stories from building a balanced regulatory compliance system of user-friendliness and elegant design to designing an executive coaching system featuring an in-built tailored journal management system to monitor end-user’s objective-based progress. “ The journey of design which is typically perceived as a chaotic process is exactly what we as a design team find comfort and value in this is precisely why we invite our clients to witness the unfolding of our design methodology, offering them a front seat at the table as elements fall into place from unstructured beginnings as their product takes shape” chimes in Diac.

Serving clients across North America, Singapore, and more, Ionixx in its growth trajectory plans on investing in acultural immersion program by building a cross-functional team of design experts, anthropologists, behavior experts, and UX researchers to localize product experiences.