Digital marketing today is seen as the bloodline for businesses looking to scale up through its distinguishing attributes of mobility and on-the-go marketing, while its accurate targeting changes the ongoing marketing dynamics. The digital marketing future is dotted with enhancement in search on Google and segments such as healthcare, hospitality, automotive among several others are deploying these services to the maximum. With time crunch in play, companies insist on staying ahead of the curve with their demands of visible and scalable results and rely on strategies based on performance based marketing and ROI. Social DNA is one among the few performance based marketing agencies in the country, offering a 360o approach covering all facets of digital marketing. This enthusiastic and pro-active company prides in its synergised team and highly commemorates its ROI based marketing strategies that excel in delivering SMART (Specific, Measurable, Attainable, Relevant and Time bound) results. Aditya Raj Mankani, Founder & CEO, Social DNA, clarifies, “We grow by enabling our partners to grow. We take pride in being responsible, consistent, with integrity and transparency, delivering measurable results and act as consultants and not order takers”.

Offering a Gamut of Result-Driven Bespoke Services

Initially founded as a social media company in 2012, Social DNA has come a long way by undertaking the one-stop-destination approach for marketing services and renders strategies like SEO, SEM, App Search Optimisation, Brand Identity Design and many more. “We are amongst the first few companies to move into ASO

Social DNA is no stranger to diversity based challenges and deploys geo-targeted ads with local language communication and flavours to reach out to the region specific audience

and mobility marketing, and provide expertise in it,” states Aditya.

Social DNA syncs itself with the client pain points such as brand building, result oriented marketing and revenue generation, and overcomes these challenges with the use of technology, measurements, creativity and in depth understanding of the target market, helping clients achieve substantial lead generation and measurable ROI. The services are supported by detailed comparative analytical reports for all the client campaigns to judge the success or failure on metrics such as leads and conversion rates. The undertaking of these activities relies on technology as a backbone and monitoring & optimization of these metrics

continues to be an on-going process. Being an Indian organisation, Social DNA is no stranger to diversity based challenges and deploys geo-targeted ads with local language communication and flavours to reach out to the region specific audience.

Acquired Over 5X Revenue for Its Marketing Spends Last Quarter

Aditya believes in the perquisites to learn and unlearn every day and this Facebook Partner & Google Partner company prides in its Google AdWords Certified professionals who are encouraged for constant learning. Interestingly, this learning is culminated into education that Social DNA imparts to forums such as Startup Leadership Program, professionals and students in the form of unique training programs comprising of curriculum subject to change every quarter.

This closely knit team of 35 has catered to clients like My Home Group, Apollo and several other influential organisations, and is associated with Social Media Examiner Association to help the employees be abreast with latest industrial trends and technologies. Associating itself with detailed and upscale work methodology, it comes off as little surprise that Social DNA delivered a calculated ROI of over Rs.50 crore in digital revenue last quarter. With a vision to proffer PAN India and global services, Aditya envisions, “We plan to expand to Tier 1 cities of South India, and Tier 2 cities of Central India, Middle East and North Africa. In the immediate future, we foresee a growth in acquiring more domestic as well as international clientele”.