'The power of visibility can never be underestimated' - Margaret Cho. The statement fits best in today’s digital world where a brand can die in an eye-shut time of being invisible to their target audience. Chief Marketing Officers (CMO) are hired to strategically drive marketing activities, but are both hard to find and expensive to hire. This growing need in the market has given rise to digital marketing agencies that offer various digital (and traditional) marketing services. But, INCITE is a horse of a different breed altogether. This Bengaluru and New York based company doesn’t label itself a run of the mill digital marketing agency, but prides itself on taking a strategic 360° marketing approach that is uniquely crafted for each client. . “We truly partner with our clients (taking complete responsibility of the marketing function as an extended part of the client organization) and drive results through taking a strategic approach, executing with perfection and constantly analyzing to optimize. Our clients love working with us because we are 100 percent customer centric, take true ownership of their business goals and use out-of-the-box thinking to hit the ball out of the park,” says Sowmya Nanjundaiah, CEO, INCITE.

Under its 360° approach, the company offers a range of services across the gamut of content marketing including social media marketing, email marketing, search marketing, as well as offline and PR, on a partner format. All engagements start with a comprehensive definition of

We partner with our clients and drive results through taking a strategic approach, executing with perfection and constantly analyzing to optimize

marketing strategy, including secondary and primary research. This then drives key decisions (for maximum impact) around what platforms to leverage, the type of content that will resonate with the target audience, the visual landscape that will be most effective, and others.

“At the end of the day, we understand that tangible results (leads, sales, sign ups, and more) are the only things that matter. This delicate balance of big picture thinking and process-driven, flawless execution on the ground is how we stand apart. Our clients rest easy knowing that there is always someone that is thinking

about, executing and measuring marketing activities, on a real time basis,” asserts Sowmya.

The company is fairly agnostic when it comes to client industry verticals, but is particular about only working for B2B brands working with some of the most well-known large and growth stage companies globally. Some of their clients include Wipro, GE Healthcare, Cisco, Polycom, Volvo, Tata Capital, Dell as well as growth stage, mid-size companies that are focused on taking their game to the next level. The New York office serves as a hub to service companies along the East Coast with production (design, content, development and analytics) being driven out of their Bangalore office.

Going Forward

Founded in 2006, INCITE story is unique, the trajectory they are on is impressive and the list of clients that think they are the next best thing since sliced bread is growing. “We are proud of where we have come from, and are super excited about the road ahead. Our (growing) team completely understands our ethos and our ability to continue to blaze a trail depends on upping the game when it comes to skill development, learning and creating the right environment for success for our team members. And yes, we also happen to be ambitious, hungry and flexible as a business. The world of marketing is changing constantly, and for us to be at the top of the game requires us to not just keep up, but stay one step ahead ,” concludes Sowmya.