Today, traditional marketing that involved ‘bricks and cement’ stores such as malls, retail outlets and multiplexes are slowly taking a back seat. E-commerce is becoming the new deal breaker for the industry. With channels, devices and means to reach today’s well-in formed customers evolving continuously, the consumers’ attention span continues to get diminished simultaneously. Rising interest in the internet and its beneficial usage has given people multiple options, hence making their lives simpler. Now, rather than going to local shops one opts to go online and buy all the essentials in just few clicks. Considering the higher interest of consumers in online platforms; now is the right time for businesses to reroute their branding strategies towards e-marketing. A renowned name in North East India, Nexop Technology is a Guwahati headquartered Digital Marketing Agency which identified a window of opportunity in the budding market requirements, and stepped ahead to

help organizations achieve their business goal by providing end-to-end customized digital marketing solutions.

With its flagship offering being 360-degree Digital Marketing solutions, Nexop incorporates and handpicks the best platform and channels as per the Pain Points, Budget and Business goal of its customers

Established by the Alumni of Assam Engineering College, the inception objective of Nexop was to empower North East India in technology. “Enterprises in North East today face ever increasing customer expectations for delivering excellent personalized services. Customers also look to embrace innovative products and services, and ways of engaging with each other. Gaining and retaining customer loyalty in this competitive marketplace and presenting the best offer requires a customer centric view, and we believe that by utilizing the services of a digital marketing agency, these requirements can be leveraged through the appropriate usage of digital marketing services,” shares Lalit Singh, CEO, Nexop Technology.

Today, at a time when digital marketing service providers are still testing the waters, Nexop Technology has started scaling the walls with its talented pool of professionals who are continuously striving to provide services like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, Media Buying and planning and Technology Development (Website and Application). With its flagship offering being 360-degree Digital Marketing solutions, Nexop incorporates and handpicks the best platform and channels as per the Pain Points, Budget and Business goal of its customers. “Any Digital Marketing Agency throughout the world knows that there are two things that drive results for clients - Tools that the agency uses to carry out various marketing activities, and the understanding of the niche market of the client’s business. At Nexop, we believe that tools and digital platform knowledge is more or less common among all digital agencies, but what differentiates us is the thorough understanding of the niche market in which we are serving our clients. Our extensive market understanding helps us act as extended marketing teams for our clients, thus helping us deliver tremendous results for the growth of their businesses. Our attentive focus on ‘Client Satisfaction’ and ‘Client Support’ are some of the major factors that have helped in maintain a 100 percent customer retention rate,” responds Lalit.