DigiOn: Boosting Small Businesses with Effective Digital Marketing Strategies

Amit kumar,CEOAs a business owner, one of the primary factors contributing towards the success of a business is being there where your customers are, and providing them the solutions and services which address their hindrances. While this might seem a little too ambitious, digital marketing practices have made it easier and accessible for business owners to engage with their customers and manage the success of their marketing activities from anywhere.

In today’s digital landscape, it is essential that any business that wants to get ahead in the competition adopts digital marketing tactics as part of their overall strategy. A seasoned digital marketing professional and an industry expert, Amit Kumar holds more than 17 years’ of expertise in digital marketing space. Associated with prestigious firms like Oracle, Hewlett Packard (HP), ING Life, Vedantu, Educomp and Metric Stream, Amit believes that a startup fails, not because of the product, but because of the wrong marketing
approach. Realizing this early on, Amit Kumar established DigiOn – an end to end, customized and data driven digital marketing service provider which offers Brand Building & Management, Lead Generation, Website Designing & Maintenance, Search Engine Optimization, Content Marketing, Search Engine Marketing, Social Media Management, Email Marketing, CRM setup, Lead Nurturing through Marketing Automation Techniques and Lead to Sale Conversion Improvement services.

“At DigiOn, we understand the startup environment very well and we help them on what they need. Unlike, MNCs or large organizations, startups have less time to prove themselves. They need digital marketing agencies that can first understand their products or offerings, get required research & analysis done, and then come up with the right marketing tactics that too in limited time and budget. We follow a data-oriented approach in DigiOn. We believe data reveals everything about you and your company, and this helps us in identifying our client’s problem more clearly. We turn this data into information and information into insights and this is what sets us apart from our competitors,” says Amit Kumar, Founder, DigiOn.

Studded with a skilled team of SEO, Content, Social Media, Website Designing experts, DigiOn carries out complete research for the brand, competition, segment, and others, before suggesting a solution.
“Most of the clients come to us with specific service requests or issues related to website, traffic flow, leads, conversion, branding etc.. As an expert our team tries to understand their objectives, what they want to achieve and in what time frame. Based on the inputs and research findings, we propose solutions which should be the best for them without just offering them the services what they have asked for,” speaks Amit. It is said, great things start with small beginnings but DigiOn has have a different belief - ‘We give a great beginning for endless business opportunities’.

With its combined experience of more than 25 years in Digital Marketing, DigiOn has successfully reflected its abilities by serving reputed clients like WealthApp, My Joining Bonus, HydroFabs, IPExcel, Unique Interio, eManageHealth, FluenCand many more. Sharing his insights about the future roadmap of the firm, Amit expresses, “We have been witnessing great growth month on month in terms of clients and revenue. In future, we would like to maintain our focus on two important aspects - Existing customer retention by keeping them happy with our best services and Acquiring new clients by show casing our existing work to our prospects and getting new business. We value word of mouth marketing and our existing clients play a very critical role in this by referring us to their friends and relatives.