Innovations in technology always have a huge edge over the ecommerce platforms, upgrading them to stay ahead in the competition as well as customer retention. Businesses that look forward for setting up an ecommerce platform need to understand the latest trends and features that satisfy their customers. For assisting businesses with building custom design and features in their ecommerce platforms, Digifrizz Technologies based out of Kolkata, West Bengal has been venturing its services since 2017.

Digifrizz is an integrated technology company that provides ecommerce for businesses, backed by a team of coders, technophiles, UX designers, and SEO experts. The company has attained expertise in incorporating growth hacking strategies and conversion rate optimization for all stages of e-commerce businesses, despite the size of the company. In its list of ecommerce solutions, Digifrizz helps with website and mobile application development, and marketing on online platforms such as Amazon, Flipkart, Nykaa, Myntra, and Paytm. The company also integrates social media marketing, SEO marketing, ecommerce analytics & conversation rate optimization, as well as sales funnel & marketing automation

along with its key services. By using latest technology trends, ecommerce development companies seek to improve their user experience of online shopping drastically. Though the number of online buyers is huge and continues to increase rapidly, there is a significant decline in the attention span of consumers. Digifrizz bears expert UX designers who are able to create user centric designs for different types of buyers in order to achieve a common goal. "We have a unique and holistic approach to problem-solving for our clients. Our 360 degree marketing approach helps the brands to identify and realize maximum growth", ex-plains Somenath Das, CEO, Digifrizz Technologies. Unlike most of the marketing agencies that offer service for one-time project-based pricing and retainer fee, Digifrizz offers its digital and entrepreneurial expertise to promising start-ups and companies as a technology partner.

Digifrizz is a full-service tech and digital marketing company that provides 360 degree e-commerce solutions from launching to growing at any stage of the e-commerce businesses

For startups and other online businesses that get stuck in a position from where they fail to grow further, Digifrizz proposes growth­hacking strategies and in-depth data analysis. The pre-launch marketing consultation offered by Digifrizz assists entrepreneurs who are clueless about branding and selling their products online in a highly competitive market. In one of the momentous use cases, the company has assisted a pearl jewelry brand in India that witnessed a low ROI due to increased cost of real estate and business operations. Digifrizz's consultation unraveled the possibilities of reaching the market and target audience via digital. The company started with an e-commerce operation and digitized most of their operational processes as well as shifted an approximate of 70 percent of their marketing budgets to-wards digital. Since then, the brand has projected a growth of 35-40 percent YOY, with up to 300 percent cost reduction on various areas of operations. For ecommerce startups with less than hundred products in its stock, the company assist them in planning, building, and managing the entire ecommerce ecosystem for a starting price as low as INR 7,000 per month, including the tax. Digifrizz is looking forward to increase its strategic partnership with startups as a technology partner, and also investing into AI based products which are set to launch in the first quarter of the coming financial year.