In recent years communication platform services have grown significantly as businesses are adopting a complete portfolio to sustain value creation. During the forecast period the Indian CPaaS market is expected to grow at a CAGR of 23.5 percent by 2027. AI-powered chatbots, A2P messaging, RCS Business Messaging, and WhatsApp Business Platform are just a few examples of CPaaS systems that allow businesses to interact and engage with consumers across a wide range of digital touch points. Moreover, as customer engagement is becoming important, brands and enterprises of all sizes are adopting different CPaaS Platforms to execute their customer engagement strategy and ensure a seamless end-to-end customer journey across multiple communication channels.

PRP Services is one of India's leading cloud telephony service providers, helping organizations harness the potential of cloud-based telephony solutions for better voice communications. Most companies use multiple apps and different panels for different services like Bulk SMS, Bulk Voice, Audio Conference, Missed Call, WhatsApp Business API, RCS Services, Lead Management System, and many more, but PRP Services offers all services in one application. The firm delivers A2P messaging

and cloud telephony, IVR, missed call solutions, contact centres, audio conferences email services, WhatsApp Business API, Google's RCS services, and application customization such as lead management systems.

The firm offers a wide range of telecommunication solutions, especially bulk SMS, voice calls, toll-free numbers, missed call services, and many more trusted by industry experts. PRP's fully automated, cloud-based communication solutions help its customers increase productivity, accelerate processes and reduce costs. With data points, analytics, sophisticated APIs, CRM integration, and helpdesk integration, it helps users drive their organization forward.

PRP Services is driven by the mission to provide a unified platform for all business communication needs via technology-driven, cutting-edge Cloud Telephony Services

Since its inception in 2013, PRP Services has garnered the trust of a growing pan-India clientele who rely on the firm for its superior sense of innovation, dependability, cost effectiveness, support, and service quality. Recognizing the importance of consistent business client relationships, the firm adheres to its concept of commitment for every project it undertakes, regardless of its size. “PRP has distinguished itself from its competitors in the industry by always putting its clients first and prioritizing their requirements above all. All of the firm activities and services are based on the recognition of the importance of seamless communication and its role in the success of its client's businesses”, shares Piyush Dawar, Director, PRP Services.

PRP Services was established in 2008 and operated on a relatively modest scale, sending bulk messages. As the volumes increased on this platform, the firm decided to shift to a private limited company in 2013. PRP services rapidly evolved from SMS and Value Addition Services to Cloud Telephony, and it is now working on WhatsApp, Google's RCS, and Chatbot because they have become one of the top communication providers in the country. Today, PRP services have an SMS engine and a voice engine and are continuously working on making it API-based. Ultimately, PRP Services is driven by a mission to provide a unified platform for all business communication needs through technology driven, state-of-the-art cloud telephony services.