Rooter, a digital social engagement platform for sports fans, attracts an undisclosed amount of seed funding from Intex Technologies. This fresh influx will enable Rooter to scale its sales and marketing teams and expand its content division to further strengthen the app platform. Additionally, Rooter will now be able to accelerate its expansion plans into South East Asian markets and form partnerships with various sports franchises and leagues across the world. Earlier in October last year, the company had raised an undisclosed

amount of angel funding from Dhruv Chitgopekar, Prantik Dasgupta and Boman Irani to strengthen its technology team and create strategic partnerships.

“It gives us immense pleasure to receive funding from Intex, one of the most successful Indian IT devices and accessories manufacturers. Intex’s deep understanding of the smartphone world and its popularity in Tier-2 and 3 cities of India will help us to promote and develop Rooter’s unique idea further, optimizing it to perfectly fit the needs of smartphone users everywhere,” says Piyush, Founder & CEO, Rooter.

Founded in April last year, Rooter is the contrivance of Piyush and Akshat Goel (Co-Founder & CTO). The company’s mobile app is the world’s first digital platform that enables sports fans from across the world to connect, engage and interact with each other in real-time during sports events. Available on both Android and iOS platforms, the app also offers features such as live-match prediction, quizzes, and chat forums to better engage with the audience.

Commenting on the latest investment, Keshav Bansal, Spokesperson Intex, says, “Rooter has a great fundamental idea, and its recent numbers suggest that its popularity is zooming by the day. We feel this collaboration will be a perfect synergistic match and will enable sports’ fans to enjoy their favourite games like never before”.