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Cover Story
TATA BSS : Metamorphosing into a High-End Digital CLM Consulting Firm
If I tell you that people nowadays buy houses worth crores online without much physical interaction, you probably wouldn't believe me without double checking the internet. This colossal digital disruption is also jolting the Customer Lifecycle Management (CLM) industry and resetting the space afresh for everybody, regardless their size. As customer loyalty, impact and positive experience are outpacing product capability as the predominant differentiator, every enterprise dwelling in the CLM space has some footage to reap the heaps of opportunities cultivated by this disruption, depending on their speed, investments and the extent of risk they are willing to take.
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