VEUP Technologies : Pioneering a New Era of Communication through Enhanced CPaaS & Omnichannel Solutions
Rakesh Samdariya
CIO
Formidably, VeUp Technologies is a vital contributor to the evolving CPaaS landscape. Founded in 2014 by visionary entrepreneur Pankaj Jain, VeUp Technologies Private Limited (also known as Versatile SMShub) emerged as a leader in the communication landscape, specifically focusing on B2B communication solutions. With over a decade of experience in the IT industry, Pankaj is set out to build a company that not only addresses the evolving needs of business but also makes communication simple, cost-effective and innovative.
In today’s hyper-connected world, business must engage customers across multiple touchpoints to ensure a smooth, engaging experience. Realizing this, VeUp Technologies has grown from a humble start to become a trusted name in the Communications Platform as a Service (CPaaS) industry, offering AI-powered omnichannel solutions. The company is also known as “Versatile SMShub” & dedicated to providing a platform that enhances your business through WhatsApp, RCS, Voice, Text messaging, Conversational Bot, Email services and many more telecommunication services.
Pankaj Jain, CEO
With its extensive industry experience, it offers a robust, flexible, secure and reliable SMS Gateway that improves communication with client’s staff and customers, leading to better business outcomes. VeUp specializes in omnichannel communication, providing business with tools to engage customers through their preferred channels - SMS, WhatsApp, Voice calls, RCS, Email and more.
Key features of VeUp’s solutions include Multi-Channel Engagement, AIPowered Routing, Real-Time Analytics and Scalability. The platform enables effective customer interaction by determining the best communication channel using AI algorithms, which optimizes engagement and improves response rates. With real-time data analytics, business can analyze communication patterns and metrics. VeUp’s solutions are adaptable for both small business and large enterprises, easily handling high-volume traffic, making it suitable for industries from sectors like BFSI/Fintech, Market place/E-Commerce and Healthcare.
The company’s exclusive range of services include SMS (Send Messages all over the world), E-Mail (Transactional E-Mail and OTP), Chatbot (Program that uses AI to provide automated resposnes), Click To Call (for ensuring PII privacy), Longcode & Shortcode (used to receive incoming SMS requests like SMS banking, Tracking of packages..), Missed Call (used to receive incoming single action requests like banking, Tracking of packages..), Push Notification (A short notification that appears as a pop-up over OTT), RCS, OBD (Outbound dialing is an automated call), Short Link (Tool to shorten links & gauge user engagement), and Whatsapp Business API (The Most used instant messaging app).
VeUp prides itself on being accessible and delivering timely services, allowing clients to focus on their core competencies while it manages their business communication needs effectively. “The primary factor that sets us apart from the competition is our malleability and customization. We believe that it’s not just the service itself that drives progress, but the way the service is delivered and the processes implemented during the action. This focus on service delivery is where we differentiate ourselves from our competitors”, says Rakesh Samdariya, CIO, VeUp Technologies.
A Deep Dive into VeUp’s Core Product Offerings & Team
VeUp offers a range of products aimed at enhancing communication, including SMS Gateway API, WhatsApp Business API (WABA), Rich Communication Services (RCS), Outbound Dialing (OBD) Services, Missed Call Services, Email API, Long Code Services, SIM Binding, Middleware Solutions, OTP Engine, and Multi-Language Support. Notably, its SMS Gateway API is reliable and scalable, providing high delivery rates and
real-time analytics, while easily integrating with ERP and CRM systems for messaging. The WhatsApp Business API allows business to send personalized messages, share multimedia content and automate responses through AI chatbots, enhancing customer satisfaction.
RCS messaging offers an interactive experience, enabling business to create app-like communications within the native messaging app, ideal for promotions and notifications. Outbound Dialing (OBD) Services facilitate automated voice broadcasting and detailed call analytics, while Missed Call Services enable simple customer engagement through automatic callbacks, making it a cost-effective solution for lead generation and surveys. “Currently, SMS is our flagship product, but I anticipate that in the next three to five years, it may be superseded by multimedia communication channels like WhatsApp and RCS and we are already providing such communication channels through our platform”, says Puneet Mishra, CTO, VeUp Technolgies.
VeUp’s Email API enables impactful communication through bulk and transactional email delivery, offering customizable professional templates and real-time tracking for open and click-through rates. This results in high deliverability rates across various sectors. Its Long Code Services provide a cost-effective way for business to manage two-way SMS communications, ideal for voting campaigns and customer surveys. These services are easy to integrate and include detailed reports on customer interactions. To enhance security, VeUp offers SIM Binding solutions that link messages to a specific SIM card, ensuring that critical communications like OTPs reach the intended recipients safely.
This feature is especially valued by banks and financial institutions. Additionally, VeUp’s Middleware Solutions integrate multiple communication channels within business infrastructures, facilitating smooth data exchange and reducing complexity. The OTP (One-Time Password) Engine from VeUp ensures instant delivery of OTPs via SMS, Email, WhatsApp or Voice call, streamlining user authentication with high reliability even during peak times.
With global capabilities, VeUp offers communication solutions in multiple languages, allowing business to engage customers in their native languages. The company’s team primarily consists of technical members, aside from the sales and marketing personnel. Due to the complexity of the platform, which includes various alerting systems, cloud technologies, data management and security, VeUp’s technical team is divided into specialized groups, where one team is dedicated to data security, another focused-on cloud technology and yet another that manages its compliances.
Additionally, these teams are further organized by specific projects. For example, one team is working on the WhatsApp project, another on the upcoming Omnichannel project, and yet another on email initiatives. Within these teams, we have a mix of junior developers, senior developers, tech leads, project managers and engineering managers, all reporting to a Chief Technology Manager (CTM). “Currently, some members of the team have expertise in AI and ML technologies, but our goal is to ensure that all team members receive training and certification in AI and ML technologies moving forward.
Punnet Mishra, CTO
Dedicated Approach to Data Security & Compliance
Rakesh says, “Our commitment to compliance and data security (through end-to-end data encryption) is acknowledgeable, especially for sectors such as BFSI, which have stringent regulatory requirements. VeUp ensures that all communications adhere to TRAI and other industry-specific guidelines to protect customer data and maintain confidentiality. It specifically adheres to regulatory compliances such as GDPR and RBI standards for financial data.
Notably, its enhanced security protocols, including two factor authentication (2FA), especially for industries handling sensitive information such as banking and healthcare are recognizable. VeUp Technologies is also on track to ISO 27001 certified, underscoring its commitment to security and risk management”.
At the core of VeUp’s solutions lies its AI engine, which automates, optimizes and personalizes communication at every step. By leveraging machine learning and natural language processing (NLP), VeUp enables business to craft targeted, personalized messages that resonate with their audience. Its AI capabilities include intelligent chatbots, smart campaign optimization, and predictive analytics.
The Future Pathway
As business face increasing pressure to deliver seamless, personalized communication experiences, VeUp Technologies stands out as a trusted partner. Looking ahead, VeUp Technologies plans to continue its mission of delivering innovative communication solutions that help business succeed in a multi-channel, AI-driven world. The company is focusing on expanding its international footprint and enhancing its platform’s capabilities through partnerships with leading global communication providers.
VeUp is also investing heavily in R&D to further develop AI features that will drive the next generation of customer communication tools. With a strong foundation and a clear vision for the future, VeUp Technologies is poised to remain a leader in the CPaaS and omnichannel communication landscape. Pankaj adds, “Our growth is effective, but furthermore too looking at expansion we strive to recruit top talent in the industry to ensure compliance with government regulations, particularly in data security for our cloud platform.
We are seeking highly experienced professionals and are proud to maintain a high retention rate within our team. In addition to our omnichannel offerings, we are also launching projects involving intelligent chatbots and multilingual products”. “Currently, we are operating from five different locations: our head office in Bangalore, and additional teams in Mumbai, Chennai, Hyderabad and Delhi.
We are planning to establish another office in Mumbai, as it is a hub for the BFSI (Banking, Financial Services, and Insurance) sector. We also want to build strong connections in that region. Looking ahead to the next five years, our vision for VeUp is to grow significantly so that every bank utilizes our services”, concludes Rakesh. “Every message connects heart and mind, It deserves to be heard.”
RCS messaging offers an interactive experience, enabling business to create app-like communications within the native messaging app, ideal for promotions and notifications. Outbound Dialing (OBD) Services facilitate automated voice broadcasting and detailed call analytics, while Missed Call Services enable simple customer engagement through automatic callbacks, making it a cost-effective solution for lead generation and surveys. “Currently, SMS is our flagship product, but I anticipate that in the next three to five years, it may be superseded by multimedia communication channels like WhatsApp and RCS and we are already providing such communication channels through our platform”, says Puneet Mishra, CTO, VeUp Technolgies.
With VeUp, clients benefit from a partner who prioritizes compliance, security & operational excellence to achieve the most robust & effective communication delivery service
VeUp’s Email API enables impactful communication through bulk and transactional email delivery, offering customizable professional templates and real-time tracking for open and click-through rates. This results in high deliverability rates across various sectors. Its Long Code Services provide a cost-effective way for business to manage two-way SMS communications, ideal for voting campaigns and customer surveys. These services are easy to integrate and include detailed reports on customer interactions. To enhance security, VeUp offers SIM Binding solutions that link messages to a specific SIM card, ensuring that critical communications like OTPs reach the intended recipients safely.
This feature is especially valued by banks and financial institutions. Additionally, VeUp’s Middleware Solutions integrate multiple communication channels within business infrastructures, facilitating smooth data exchange and reducing complexity. The OTP (One-Time Password) Engine from VeUp ensures instant delivery of OTPs via SMS, Email, WhatsApp or Voice call, streamlining user authentication with high reliability even during peak times.
With global capabilities, VeUp offers communication solutions in multiple languages, allowing business to engage customers in their native languages. The company’s team primarily consists of technical members, aside from the sales and marketing personnel. Due to the complexity of the platform, which includes various alerting systems, cloud technologies, data management and security, VeUp’s technical team is divided into specialized groups, where one team is dedicated to data security, another focused-on cloud technology and yet another that manages its compliances.
Additionally, these teams are further organized by specific projects. For example, one team is working on the WhatsApp project, another on the upcoming Omnichannel project, and yet another on email initiatives. Within these teams, we have a mix of junior developers, senior developers, tech leads, project managers and engineering managers, all reporting to a Chief Technology Manager (CTM). “Currently, some members of the team have expertise in AI and ML technologies, but our goal is to ensure that all team members receive training and certification in AI and ML technologies moving forward.
Punnet Mishra, CTO
Dedicated Approach to Data Security & Compliance
Rakesh says, “Our commitment to compliance and data security (through end-to-end data encryption) is acknowledgeable, especially for sectors such as BFSI, which have stringent regulatory requirements. VeUp ensures that all communications adhere to TRAI and other industry-specific guidelines to protect customer data and maintain confidentiality. It specifically adheres to regulatory compliances such as GDPR and RBI standards for financial data.
Notably, its enhanced security protocols, including two factor authentication (2FA), especially for industries handling sensitive information such as banking and healthcare are recognizable. VeUp Technologies is also on track to ISO 27001 certified, underscoring its commitment to security and risk management”.
At the core of VeUp’s solutions lies its AI engine, which automates, optimizes and personalizes communication at every step. By leveraging machine learning and natural language processing (NLP), VeUp enables business to craft targeted, personalized messages that resonate with their audience. Its AI capabilities include intelligent chatbots, smart campaign optimization, and predictive analytics.
The Future Pathway
As business face increasing pressure to deliver seamless, personalized communication experiences, VeUp Technologies stands out as a trusted partner. Looking ahead, VeUp Technologies plans to continue its mission of delivering innovative communication solutions that help business succeed in a multi-channel, AI-driven world. The company is focusing on expanding its international footprint and enhancing its platform’s capabilities through partnerships with leading global communication providers.
VeUp is also investing heavily in R&D to further develop AI features that will drive the next generation of customer communication tools. With a strong foundation and a clear vision for the future, VeUp Technologies is poised to remain a leader in the CPaaS and omnichannel communication landscape. Pankaj adds, “Our growth is effective, but furthermore too looking at expansion we strive to recruit top talent in the industry to ensure compliance with government regulations, particularly in data security for our cloud platform.
We are seeking highly experienced professionals and are proud to maintain a high retention rate within our team. In addition to our omnichannel offerings, we are also launching projects involving intelligent chatbots and multilingual products”. “Currently, we are operating from five different locations: our head office in Bangalore, and additional teams in Mumbai, Chennai, Hyderabad and Delhi.
We are planning to establish another office in Mumbai, as it is a hub for the BFSI (Banking, Financial Services, and Insurance) sector. We also want to build strong connections in that region. Looking ahead to the next five years, our vision for VeUp is to grow significantly so that every bank utilizes our services”, concludes Rakesh. “Every message connects heart and mind, It deserves to be heard.”
