It is not simply said ‘Customers are King’; they truly are the life line of any business. Digital technologies have further empowered them to voice their opinion on a wider platform and to a much larger audience, including companies/brands they are talking about. Lending an ear to their views and understanding their concerns are more than ever important for companies, as one bad feedback means losing a trail of customers. On the other hand, companies are promoting their brands on loud speakers (read as various media platforms including TV, Radio, Hoardings, Leaflets, Movies, Mobile Ads and others), making it difficult for others to stand a change as a long lasting player.

Hence being closely connected heart-to-heart with customers is the only option. You miss it for a second, you lose your chance of survival.

Such situation has pushed various departments (sales, services and marketing) earlier working in silo to break the barriers and work closely with each other. On the other hand, data existing in separate systems needs to be integrated to communicate with one another while enabling them to access information any time, any where. And that is why Customer Relationship Management (CRM) solutions are an essential component for all of these departments in every vertical as it not just helps share knowledge but increase collaboration among them.

These CRM solutions help marketers find insights and create relevant actions from copious amounts of data. On the other hand, as more traffic is directed to mobile, CRM on mobile will over take other CRM channels to let brands stay ever-connected with their customers. Bots will be another area of focus in the coming months, when it comes to customer engagement. While these are some of the interesting CRM trends to follow this year, predictive analytics and artificial intelligence will also play an eminent role in this space and will help companies be the best-friend brands for their target customers. In this edition of ‘10 Most Promising CRM Solution Providers - 2017’, we bring to you the story of few CRM providers who are innovating their solutions exceptionally to give the best fit model to their customers. Hope this list helps you find your CRM partner.

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