Water conservation should not be considered an option any longer. Current circumstances require our full attention if we hope to thrive as a civilization. Now, if these statements sound dramatic, it is because much of the world is currently suffering due to a lack of clean water. Fortunately, modern bathroom technology can not only make your morning routine easier, but it can also help you save water and energy. Serving this global requirement, Coimbatore based Watertec India has been in the cause for the last two and a half decades. Incepted as a joint venture between UMS Group, Coimbatore; WATERTEC Malaysia; and South Asian Investments, Sri Lanka, Watertec India’s journey began with a single-minded mission to revolutionize the bath spaces by replacing basic metal fittings & accessories with superior virgin grade Engineering Polymer Products.

Watertec’s product portfolio shines with a unique ‘H2O promise’ of Health, Hygiene and Originality. Every product bearing the Watertec logo is a blend of international quality, latest technology and exquisite beauty. This includes an exclusive range of lifestyle products spanning across bath fittings, sanitary ware, water management systems, rain showers, bathroom accessories, stainless steel products, pipes and fittings that are ideal for homes, hotels, spas, health clubs and commercial spaces.

Watertec’s product portfolio shines with a unique ‘h2o promise’ of health, hygiene and originality. Every product bearing the watertec logo is a blend of international quality, latest technology & exquisite beauty. This includes an exclusive

While being a new-age plumbing & bathroom solutions provider, Watertec maintains an unmoving focus on hygiene. Commenting on the same, the CEO of Watertec India, Bantwal Ramesh Baliga says, “Hygiene is an important matter of concern in every household, especially in the bath spaces. Technology enabled bathroom solutions are the need of the hour in a new world order, and Watertec has a range of products for everyone! What this means is that our end-to-end bathroom solutions have internal designs that consist of scientifically formulated raw materials that are anti-fungal, anti-bacterial & anti-odour in nature while having external designs that promote ergonomic and minimal touch usage”.

Comprehensive Three Fold Categories Of Bath Fittings
Watertec India has a 3-pronged product portfolio that is strategically and scientifically devised to include behind the wall, inside the wall and outside the wall fittings. Behind the wall is physically invisible yet playing an active role in the backstage of the bathroom, are products like pipes and fittings. These are built to be 100 percent leak-proof with slip-free joints, and are made using anti-fungal and anti-bacterial materials. Under inside the wall, addressing the functional aspect of the bathrooms are products like Cisterns. Both the Dual Flush Cistern and Concealed Cistern variants are easy to install, designed to save water, operates smoothly, and are remarkably durable too. Under outside the wall come elegant, classy designs of bathroom fittings, accessories, and sanitary ware, enhancing the aesthetics of a bathroom. These products are available across Polymer, Chrome-Plated, and Affordable Luxury Categories that are also eco-friendly and corrosive-resistant. Watertec has a wide variety of brands that cater to every segment of the Indian as well as international markets. The company’s total bathroom & plumbing solutions cover a host of faucets, bathroom accessories, and sanitary ware range that are technologically driven, and in line with the latest market trends.

Intelligent Bathroom A Reality
To further meet the market demands, Watertec aims to tap the Intelligent Bathroom segment by introducing an assortment of new product lines such as Aqceto and Conti+. Aqceto is the newest range of products from Watertec which enables the ultimate modern living experience. Put together by an elite panel of world-class designers, architects and engineers, every product bearing the Aqceto label reflects the brand’s ethos and is crafted to perfection. The faucets from this product range are available with stunning chrome & PVD finishes, which are both spectacular and utility based. The Conti+ Washroom & Shower solutions from Watertec are products with exceptional sensory qualities, cast in attractive shapes, combined with technically sophisticated functions. The Conti+ product portfolio comprises of a wide range of sanitary fittings such as single and multi-wash basins, wash basin faucets, mirrors, accessories, door traps and angle valves. These products meet the needs of modern washrooms and WCs, with environment-friendly water-saving performance, touch-free operations and outstanding hygiene functions. Programmable hygienic rinse and thermal disinfection ensure safety, hygiene and potable water quality.

Touchless Cisterns By Oli
The conventional toilet can now be upgraded to a smart cistern with a hygienic sensor activated dual flush from Watertec’s Oli range of touchless cisterns. The elegantly finished flush plates fitted on the walls get activated by a simple wave of a hand while you can choose a half or a full flush. Besides, consumers also have the option to choose a manual flush too. What is essential to note here is, lesser the touch, lesser contamination.

Touchless Toilets & Seat Covers By Arca, Japan–Beaulet
The touchless toilet seat cover is the ideal way to stop the spread of germs in home bathrooms. With an innovative sensory technology embedded inside, the toilet seat cover allows it to open and close just by the wave of a hand. On the other hand, the bidet toilet seat (with touch screen remote control) has heated seat features (different temperature control settings for comfort levels), adjustable spray for comfortable clean, UV sanitization that automatically cleanse the stainless-steel wand daily, carbon filter traps that maintain an odour free clean environment and LED lighting that illuminates the bowl.

Urimat - Waterless Urinals
The urinals are known to make large consumption of water. Each flush could tantamount to litres of water being expended while not even standing up to high standards of cleanliness in the prevalent models of urinals. Watertec’s Urimat is equipped with innovative designs in urinal shaping which will bring in a paradigm shift in the market. These will go a long way in water conservation. The waterless urinals use liquid sealers and rely on density differential between the sealant and the liquid waste.

Why Is Watertec Every Indian Customer’s Aspiration?
Every product in the portfolio is well designed, suitable to the Indian working condition. With innovation as the key ingredient, Watertec India has a full time service back up and the customer care service, be it pre or post sales to help customers know and cope with the latest in the sanitary ware portfolio. A truly ‘Atma Nirbhar’ company, all the products of Watertec are manufactured in house and in India. More importantly, the products are available in every district and town of the country. It is available within 24 hours of placing order serviceable to any part of the county. The products have been classified as low, mid low, mid, mid high and luxury segment also.

Watertec India has built a strong network with around twenty thousand dealers with products of the highest standards and having approval from NSF, BIS, ESMA, and WRAS. The company uses NSF approved resin for bath fittings and NSF approved resin for CPVC pipes and fittings. The developed innovative products for bathrooms in terms of diverters/wall mixers are made of CPVC. Produced concealed flush valves are made of uPVC. More so, most of the products are water saving and UPC-I approved. The products are made of the best quality of raw materials, providing pre-sales and post-sales guidance for institutional customers. This has helped it to build its name as a customer’s aspiration brand.

Plugging Every Gap In The Supply Chain, So The Products Are Never Unavailable
According to the CEO, the biggest challenge faced today is the stock of the material as it would mean a high investment in terms of stocks, infrastructure to store them due to which the financial implications would be detrimental in the longer run. Watertec has its own logistic stores placed in every focal points in the country. The company has developed 36 warehouses, each being between 7500 sq.ft. to 18000 sq.ft. in area based on the network. The firm also has its own staff placed in these locations due to which the material is available to the dealers in 24 hours.

Proper guidance to plumber in the site is another bottleneck for Watertec’s institutional sales structure. In order to fix this problem, Watertec offers pre sales service by which company technician would visit the site, give them a guidance to fix the product in the right method, and this would solve the maintenance issue to a large extent. With the in-house manufacturing units, the Watertec R&D team can even modify a product based on the customer requirement.

The third pain point in is the after sales service. Due to water conditions in the country, the products need to be serviced once in six months, and for some locations, once in three months. Watertec offers its lifelong free service to customer and warranty of the products. More so, in case of any defect in the products after the warranty of the products is completed, the customers would be charged only for the products and service would be absolutely free of cost. This is one of the unique strength of the company that assures customers of the firm’s availability at their service at all times.

The Future Of Bath Wares
With 1600 staffs, and 19000 channel partners who put in their might and efforts in promoting the products, Watertec has grown at a CAGR of over 20 percent over the years. Watertec has built its manufacturing infrastructure of 700000 sq.ft. which is mostly automated & driven by robotics, becoming one of the few fully AI enabled manufacturer in the country and South East Asia and one of them in polymer tap industry. The firm intends to invest in three more plants at Odisha, Gujarat and Tamil Nadu. The company has also entered into SAARC countries, NEMA areas, and European countries.